How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.

Choosing a design software

If you’re creating your cards in Microsoft Word or another word processor, your design will be limited to the most rudimentary options. Designing in a program like PhotoShop or Adobe Illustrator will give you a much more professional look and feel.

If you don’t have anyone on your team who’s versed in a design program, contact a web designer for this task. For around $150-200 you can get a beautiful and unique template that you can use again and again.

Looking for a free pre-built template made specifically for diagnostic facility referrals?

Click To Get Our Free Template

referral card template example

Fonts and colors

When you’re designing your cards (or assigning a project to a designer) make sure you consider design elements like font and color. Look back at your website and business cards to make sure everything matches up nicely. Building a recognizable brand means picking a style and sticking to it.

Getting high-quality prints

If you’re printing your cards in the office, it’s time to step up your game. For just a few bucks you can get sturdy, high-quality prints online, or even up the road.

Shop around for an online service or brick and mortar store at places like:

Once you have your referral cards designed and printed, we recommend dropping them off with your most valuable referring physicians in person.

Want an easier way to get more patients in the door? 

Grow your online reviews automatically while improving your patient experience.

Email Signature Tricks for Diagnostic Imaging Marketing

A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.

Below we will show you how an effective email signature can be created in a matter of minutes.

Looking for a better way to send out more effective emails from your diagnostic center?

Click to learn how professional and educational email marketing can grow your diagnostic center!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

Radiology Marketing Strategy: All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals.

So, what does a memorable email signature need?

Most imaging centers have the minimum. This includes:

  1. Your Full Name
  2. Your Diagnostic & Imaging Center’s Address
  3. Your Diagnostic & Imaging Center’s Website

That’s a great start, but here’ what you really need for radiology marketing strategy:

  1. A link to your Imaging Center’s Facebook Page and other Business Profiles
  2. Your Title or Position
  3. Your Logo
  4. Your Email Address (yes, I said that)

Here are 3 key email steps below to pique the interest of a Referring Physician

1. Add Your Email Address to Your Email Signature

It’s funny how a  little thing like this can have such an impact.  Most people feel that it is redundant to add your email address to your signature.  Actually, you are making it easier for your referring physician to save your information and remember who you are.  

This technique sets you apart from those other 123 emails your reader is getting today. 

Email signature diagnostic imaging marketing

2. Make Sure Your Email Signature is Branded In Line Your Other Radiology Marketing Efforts

Your email signature is a form of branding which is key to any diagnostic imaging marketing strategy.  Just as you would take into consideration font size, type, and color on a piece of marketing collateral, use the same principle here too.  Color plays a big part.  Change the font color of your name to match the branding of your facility.  This helps it stand out and adds consistency to your overall marketing.

Go a step further and change the font color of your title and email address to match your name.  This helps your referring physicians quickly identify what they need in a well-organized signature. Another benefit of adding color to portions of your signature is that it will break up your name, title, and website from the middle portion featuring your business address.

Remember to test your color on multiple devices to be sure it is clearly visible.

radiology marketing strategy

3. Get Creative With Your Layout

Who says your email signature has to read like a standard line-by-line paragraph? Actually, you can get your referring physician’s attention by being creative in unique ways.  For example, add your facility’s logo to your signature and move it out to the right of your contact information. Enlarge your logo to cover ⅔ of the signature.  Since we read from left to right, your contact information is the first that is read and your logo is the last.  Embed a link to your website within your logo for an interesting Call to Action.

diagnostic imaging marketing

Want To Kick Your Diagnostics Imaging Marketing Into High Gear?

The tips above cover a lot. But there is so much more you can do! Incorporating effective emails into your diagnostic imaging marketing plan means using what you have to your advantage.

Use Your Radiology Blog in Your Email Signature to Generate Added Interest.

To really stand out, consider adding

  1. Your Headshot
  2. A Link to your Blog
  3. A Link to a relevant article on your Blog
  4. A featured image from your Blog as your link

Are You Seeing Low Open Rates on Your Emails? This article can help!

It’s the little things that matter is a phrase that holds true in many instances. Your mail signature is one of them.  By making just a few small adjustments, you will set yourself apart from your diagnostic imaging marketing competition, increasing the chances of your diagnostic and imaging facility being remembered, thus creating an increased chance of new business with referring physicians.

Download the Email Signatures Template

Still not getting the response rate you’re looking for?

Your diagnostic center’s online reputation could be to blame! Learn how you can get more positive reviews to boost your business.

A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.

Below we will show you how an effective email signature can be created in a matter of minutes.

Looking for a better way to send out more effective emails from your diagnostic center?

Click to learn how professional and educational email marketing can grow your diagnostic center!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

Radiology Marketing Strategy: All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals.

So, what does a memorable email signature need?

Most imaging centers have the minimum. This includes:

  1. Your Full Name
  2. Your Diagnostic & Imaging Center’s Address
  3. Your Diagnostic & Imaging Center’s Website

That’s a great start, but here’ what you really need for radiology marketing strategy:

  1. A link to your Imaging Center’s Facebook Page and other Business Profiles
  2. Your Title or Position
  3. Your Logo
  4. Your Email Address (yes, I said that)

Here are 3 key email steps below to pique the interest of a Referring Physician

1. Add Your Email Address to Your Email Signature

It’s funny how a  little thing like this can have such an impact.  Most people feel that it is redundant to add your email address to your signature.  Actually, you are making it easier for your referring physician to save your information and remember who you are.  

This technique sets you apart from those other 123 emails your reader is getting today. 

Email signature diagnostic imaging marketing

2. Make Sure Your Email Signature is Branded In Line Your Other Radiology Marketing Efforts

Your email signature is a form of branding which is key to any diagnostic imaging marketing strategy.  Just as you would take into consideration font size, type, and color on a piece of marketing collateral, use the same principle here too.  Color plays a big part.  Change the font color of your name to match the branding of your facility.  This helps it stand out and adds consistency to your overall marketing.

Go a step further and change the font color of your title and email address to match your name.  This helps your referring physicians quickly identify what they need in a well-organized signature. Another benefit of adding color to portions of your signature is that it will break up your name, title, and website from the middle portion featuring your business address.

Remember to test your color on multiple devices to be sure it is clearly visible.

radiology marketing strategy

3. Get Creative With Your Layout

Who says your email signature has to read like a standard line-by-line paragraph? Actually, you can get your referring physician’s attention by being creative in unique ways.  For example, add your facility’s logo to your signature and move it out to the right of your contact information. Enlarge your logo to cover ⅔ of the signature.  Since we read from left to right, your contact information is the first that is read and your logo is the last.  Embed a link to your website within your logo for an interesting Call to Action.

diagnostic imaging marketing

Want To Kick Your Diagnostics Imaging Marketing Into High Gear?

The tips above cover a lot. But there is so much more you can do! Incorporating effective emails into your diagnostic imaging marketing plan means using what you have to your advantage.

Use Your Radiology Blog in Your Email Signature to Generate Added Interest.

To really stand out, consider adding

  1. Your Headshot
  2. A Link to your Blog
  3. A Link to a relevant article on your Blog
  4. A featured image from your Blog as your link

Are You Seeing Low Open Rates on Your Emails? This article can help!

It’s the little things that matter is a phrase that holds true in many instances. Your mail signature is one of them.  By making just a few small adjustments, you will set yourself apart from your diagnostic imaging marketing competition, increasing the chances of your diagnostic and imaging facility being remembered, thus creating an increased chance of new business with referring physicians.

Download the Email Signatures Template

Still not getting the response rate you’re looking for?

Your diagnostic center’s online reputation could be to blame! Learn how you can get more positive reviews to boost your business.

How To Use Facebook To Market Your Radiology Center

Your Guide to Setting Up, Maintaining, and Growing Your Imaging Center’s Radiology Facebook Page

While most businesses now have a facebook page, radiology Facebook pages for imaging centers are less common than others. Even in the Medical industry, Facebook is a powerful tool for any practice.

Questions multicolour radiology facebook

In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.

Looking to increase your patient reviews on Facebook and Google?

Learn how MedRev generates glowing patient reviews and gathers patient experience data to help improve your business.

Getting Started: How to Market Your Imaging Center on Facebook

Radiology social media outreach is complex due to the nature of their business. However, Facebook is the most popular social media site worldwide. Its position in the market means it has the broadest reach across all demographics. It also provides some of the most powerful user tracking tools available to marketers.

With a Facebook page, your imaging center can reach any demographic and also collect valuable data on real users to inform all your marketing initiatives, including market segmentation strategy. These things and more make Facebook the best place to start your radiology social media presence.

What to do With Your Diagnostics Facebook Page

1. Who? Market to referring doctors and patients in the same place at the same time.

Traditionally, the marketing approach for most imaging centers has focused on referring doctors while excluding patients. This made the most sense from a numbers-to-dollars perspective in the past, but that was before the rise of social media. On your radiology Facebook page, your practice can market to both groups at once.

radiology facebookFor targeting patients, your posts should center on the human element of your practice, demonstrating an intimate level of care in your organization and the patient benefits you offer. According to Ragan’s Health Care Communication News, referring physicians spend 60% of their time on social media reading, sharing, and discussing healthcare news. So, focus your physician-targeted posts on sharing both your expertise and what’s going on in the world of diagnostics. The best approach is an all-inclusive one in which you post content frequently in a well-mapped flow of how and when to target all your market segments and their overlapping interests.

2. What: Broadcast all your cool technology (machines and images) for an easy eyeball magnet.

You’ve probably heard the term “eyeball economy,” which refers to the effect social media, SEO, and the science of web traffic have had on businesses and how they find new customers. Essentially, if you can get the eyeballs, the dollars will follow. So, lean on your strengths.

Radiology imaging centers have some of today’s coolest and most expensive machines that the public have personal access too. Broadcasting information about the impressive tech in your center(s), and sharing the images, GIFs, and videos these machines produce, are two great ways to get and keep eyeballs on your diagnostics facebook page. Whether this is a fMRI of the brain, contrast-enhanced images of the body, or cardiac imaging of a pulsating heart muscle, use the tech at your disposal to your advantage!

3. When: Frequently.

Radiology facebook frequencyWhile your radiology Facebook page is not a personal one and you should avoid over-sharing, your imaging practice should post to its Facebook page at least once a week and not more than once per day. Ideally, you will set a schedule and queue up unique content for publishing at the same time on the same day each week, then fill in the days between with interesting and relevant “shares,” or repurposed content. Creating that much original content is a lot of work, so make sure you have a dedicated resource to allocate to your diagnostics center social media presence.

You can use an auto-posting system like Buffer to queue up your posts for set-it-and-forget-it simplicity.

4. Where: Cross-promote your content everywhere.

Because of its broad reach, Facebook should serve as the center for your content cross-promotion across all outreach channels. Link back to your practice’s main site as much as possible, and once you are an imaging center Facebook expert, branch out into other channels and begin driving traffic there as well. The goal is to whip up a cyclone-esque flow of traffic between all your social media outreach channels, your website, and all your followers.

Bear in mind that learning web traffic science and digital marketing is required to create a strong feedback loop that will make all your effort worthwhile. Either dedicate the time required and stick with it until your investment pays off, or reach out to an expert for help.

5. Why: All these reasons, and then some.

  • Your Facebook page can teach you more about what patients and referring doctors want. With special tools just for marketers, your imaging practice can track the online behavior of those “Like” your page.
  • A Facebook page gives you a chance to make lasting, human connections with referring doctors and their patients. Just as much as we are in an eyeball economy, we are also living in a relationship-based economy. Engaging with patients, referring doctors, and prospects in a personal way will draw them in and keep them close.
  • Facebook is good for search engine optimization (SEO). A Facebook page is a great tool for your radiology social media strategy to increase the visibility of your website and your branded content. While creating a strong flow of traffic requires a well-planned engagement funnel, any level of cross-promotion is helpful.
  • Your competition may already have a Facebook page. This point speaks for itself. Unfortunately, “everybody’s doing it” does apply to this scenario.

Creating an engaged, active following for your diagnostics Facebook page is a lofty, albeit important, goal. In conjunction with an active and relevant blog on your practice’s website, this is the first step to digital marketing for your radiology practice in the social media realm. Once your practice achieves this, you can move on to image-based social platforms like Instagram, which has an increasingly broad reach across many demographics.

Looking for more ways to keep your patients and referring providers engaged?

Click to learn about our diagnostic growth system that provides value and education to your patients and referring physicians.

Your Guide to Setting Up, Maintaining, and Growing Your Imaging Center’s Radiology Facebook Page

While most businesses now have a facebook page, radiology Facebook pages for imaging centers are less common than others. Even in the Medical industry, Facebook is a powerful tool for any practice.

Questions multicolour radiology facebook

In this article, we will discuss the “who, what, when, where and why” of using Facebook to promote awareness of and engagement with your imaging center.

Looking to increase your patient reviews on Facebook and Google?

Learn how MedRev generates glowing patient reviews and gathers patient experience data to help improve your business.

Getting Started: How to Market Your Imaging Center on Facebook

Radiology social media outreach is complex due to the nature of their business. However, Facebook is the most popular social media site worldwide. Its position in the market means it has the broadest reach across all demographics. It also provides some of the most powerful user tracking tools available to marketers.

With a Facebook page, your imaging center can reach any demographic and also collect valuable data on real users to inform all your marketing initiatives, including market segmentation strategy. These things and more make Facebook the best place to start your radiology social media presence.

What to do With Your Diagnostics Facebook Page

1. Who? Market to referring doctors and patients in the same place at the same time.

Traditionally, the marketing approach for most imaging centers has focused on referring doctors while excluding patients. This made the most sense from a numbers-to-dollars perspective in the past, but that was before the rise of social media. On your radiology Facebook page, your practice can market to both groups at once.

radiology facebookFor targeting patients, your posts should center on the human element of your practice, demonstrating an intimate level of care in your organization and the patient benefits you offer. According to Ragan’s Health Care Communication News, referring physicians spend 60% of their time on social media reading, sharing, and discussing healthcare news. So, focus your physician-targeted posts on sharing both your expertise and what’s going on in the world of diagnostics. The best approach is an all-inclusive one in which you post content frequently in a well-mapped flow of how and when to target all your market segments and their overlapping interests.

2. What: Broadcast all your cool technology (machines and images) for an easy eyeball magnet.

You’ve probably heard the term “eyeball economy,” which refers to the effect social media, SEO, and the science of web traffic have had on businesses and how they find new customers. Essentially, if you can get the eyeballs, the dollars will follow. So, lean on your strengths.

Radiology imaging centers have some of today’s coolest and most expensive machines that the public have personal access too. Broadcasting information about the impressive tech in your center(s), and sharing the images, GIFs, and videos these machines produce, are two great ways to get and keep eyeballs on your diagnostics facebook page. Whether this is a fMRI of the brain, contrast-enhanced images of the body, or cardiac imaging of a pulsating heart muscle, use the tech at your disposal to your advantage!

3. When: Frequently.

Radiology facebook frequencyWhile your radiology Facebook page is not a personal one and you should avoid over-sharing, your imaging practice should post to its Facebook page at least once a week and not more than once per day. Ideally, you will set a schedule and queue up unique content for publishing at the same time on the same day each week, then fill in the days between with interesting and relevant “shares,” or repurposed content. Creating that much original content is a lot of work, so make sure you have a dedicated resource to allocate to your diagnostics center social media presence.

You can use an auto-posting system like Buffer to queue up your posts for set-it-and-forget-it simplicity.

4. Where: Cross-promote your content everywhere.

Because of its broad reach, Facebook should serve as the center for your content cross-promotion across all outreach channels. Link back to your practice’s main site as much as possible, and once you are an imaging center Facebook expert, branch out into other channels and begin driving traffic there as well. The goal is to whip up a cyclone-esque flow of traffic between all your social media outreach channels, your website, and all your followers.

Bear in mind that learning web traffic science and digital marketing is required to create a strong feedback loop that will make all your effort worthwhile. Either dedicate the time required and stick with it until your investment pays off, or reach out to an expert for help.

5. Why: All these reasons, and then some.

  • Your Facebook page can teach you more about what patients and referring doctors want. With special tools just for marketers, your imaging practice can track the online behavior of those “Like” your page.
  • A Facebook page gives you a chance to make lasting, human connections with referring doctors and their patients. Just as much as we are in an eyeball economy, we are also living in a relationship-based economy. Engaging with patients, referring doctors, and prospects in a personal way will draw them in and keep them close.
  • Facebook is good for search engine optimization (SEO). A Facebook page is a great tool for your radiology social media strategy to increase the visibility of your website and your branded content. While creating a strong flow of traffic requires a well-planned engagement funnel, any level of cross-promotion is helpful.
  • Your competition may already have a Facebook page. This point speaks for itself. Unfortunately, “everybody’s doing it” does apply to this scenario.

Creating an engaged, active following for your diagnostics Facebook page is a lofty, albeit important, goal. In conjunction with an active and relevant blog on your practice’s website, this is the first step to digital marketing for your radiology practice in the social media realm. Once your practice achieves this, you can move on to image-based social platforms like Instagram, which has an increasingly broad reach across many demographics.

Looking for more ways to keep your patients and referring providers engaged?

Click to learn about our diagnostic growth system that provides value and education to your patients and referring physicians.