Focus On The Ladies For Your Radiology Marketing Strategy

Women are still the dominant force in caregiving. And this can give healthcare providers an ‘in’ when trying to secure a family’s ongoing…matronage.

The times are ever-changing. Yet some things are slower to change or may never change. Go ahead, insert your favorite ‘politicians’ joke. I’ll wait.»   Continue Reading

The Order of Importance of Digital Marketing Tasks

We’re going to go through our ranking, from most to least important, for nine different aspects of digital marketing.

Priorities. No matter what you’re doing, there’s always something more important to be done. Unless, of course, you know the order of importance from the outset.»   Continue Reading

15 Radiology Marketing Ideas to Help You Launch Your Diagnostics Facility Into the Stratosphere

When you’re starting up a new diagnostics imaging facility, you have to be prepared to hit the ground running. Construction and staffing are just the beginning of the beginning. You then have to book appointments and start bringing in patients and revenue. That MRI won’t pay for itself.
»   Continue Reading

How to Get More Revenue For An Imaging Center

Working in the healthcare industry in modern times is a constant balancing act. Leading in the healthcare industry now is a balancing act on a tightrope stretched over a pit of lava while juggling the most priceless things in the world: the lives and livelihoods of thousands of people.
»   Continue Reading

How to Start a Diagnostic Center

If you’re considering starting a diagnostic imaging center yourself, you’ll want to first consider IF you should begin working toward opening an imaging center, HOW TO BEGIN your process for planning out this mammoth endeavor, and WHAT IT WILL TAKE in the end to get the center up and running and, most importantly, profitable.»   Continue Reading

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.

Choosing a design software

If you’re creating your cards in Microsoft Word or another word processor, your design will be limited to the most rudimentary options. Designing in a program like =&0=& will give you a much more professional look and feel.

If you don’t have anyone on your team who’s versed in a design program, contact a web designer for this task. For around $150-200 you can get a beautiful and unique template that you can use again and again.

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Click To Get Our Free Template»   Continue Reading

4 Fundamental Radiology Marketing Strategies

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Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center

Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.

There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

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Collecting patient feedback after their appointment is industry standard these days, so why not improve your online reviews while you’re at it?

Here’s how to get more online reviews and collect feedback directly so you can build trust and improve and your patient experience.

You Can’t Grow an Imaging Center Without Some Information

Gathering information in the following areas will vastly improve any marketing manager’s ability to grow an imaging center. The success of your diagnostic marketing plan and your overall profitability will be driven by this research.

  1. SWOT Evaluation: Strengths, Weaknesses, Opportunities, & Threats
  2. Competition and Market Analysis
  3. Data Collection From Patients & Providers
  4. Reassessment & Adjustments

If you’re already on a roll and looking for some quick and effective strategies, check out this article for some simple yet effective additions to your radiology marketing strategies. If you’re looking to set up a =&1=&, read on.

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Women’s Center for Radiology

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View the Slides

Download Printable PDF

Our Presentation from 1/3/18
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Hey Megan,

It was great catching up with you yesterday and learning more about the marketing of your facilities.  We understand your current situation and hope to have the opportunity to work with you in the future.

Regarding an option to split this service into components, I am working on an answer and will follow up with you next week.

You may recall that we have a website and social media audit promotion for signing up for our system.  Below, I have outlined what is included. We can discuss this in more detail in the coming months.

Thanks again for your time and we look forward to speaking again.

Sincerely,

Eve and the JHMG team

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$2,880 BONUS OFFER:

So, what’s in that offer again?

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WEBSITE AUDIT.

What is right and wrong with your website?

How much business are you missing out on?»   Continue Reading

Diagnostic Imaging Marketing Hack: Setting up Click-To-Call On Your Website

Your diagnostic imaging marketing doesn't mean much if your phone number isn't easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.

Your diagnostic imaging marketing doesn't mean much if your phone number isn't easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.