by Eric | May 8, 2019 | Uncategorized
Women are still the dominant force in caregiving. And this can give healthcare providers an ‘in’ when trying to secure a family’s ongoing…matronage. The times are ever-changing. Yet some things are slower to change or may never change. Go ahead, insert your favorite...
by Eric | Apr 24, 2019 | Uncategorized
When you’re starting up a new diagnostics imaging facility, you have to be prepared to hit the ground running. Construction and staffing are just the beginning of the beginning. You then have to book appointments and start bringing in patients and revenue. That MRI...
by Eric | Apr 23, 2019 | Uncategorized
Working in the healthcare industry in modern times is a constant balancing act. Leading in the healthcare industry now is a balancing act on a tightrope stretched over a pit of lava while juggling the most priceless things in the world: the lives and livelihoods of...
by diagnostics | Mar 8, 2019 | Uncategorized
If you’re considering starting a diagnostic imaging center yourself, you’ll want to first consider IF you should begin working toward opening an imaging center, HOW TO BEGIN your process for planning out this mammoth endeavor, and WHAT IT WILL TAKE in the end to get...
by diagnostics | Jan 18, 2018 | Blog, Business, Business Building, Content, diagnostic marketing, Marketing, Uncategorized
Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility. If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start. Just like any...
by diagnostics | Jan 8, 2018 | Blog, Business, Business Building, diagnostic marketing, Marketing
Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of...
by diagnostics | Jan 5, 2018 | Uncategorized
People look online for just about everything and that includes diagnostic imaging centers. A 2012 study reported 72 percent of U.S. Internet users had gone online specifically for health-related information. With the increase in people surfing the web, there is also...
by diagnostics | Jan 4, 2018 | Blog, Business Building, diagnostic marketing, Marketing
Your diagnostic imaging marketing doesn’t mean much if your phone number isn’t easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online. Get More From Your Diagnostic Imaging...
by diagnostics | Dec 8, 2017 | Blog, Business Building, diagnostic marketing, Email, Marketing
Email can be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more. Should Email Be A Cornerstone Of Your Diagnostic...
by diagnostics | Dec 5, 2017 | Blog, Business, Business Building, diagnostic marketing, Education, Email, Management, Marketing
Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention. Focusing only on marketing your imaging center to gain new patients may...
