The Order of Importance of Digital Marketing Tasks

We’re going to go through our ranking, from most to least important, for nine different aspects of digital marketing.

Priorities. No matter what you’re doing, there’s always something more important to be done. Unless, of course, you know the order of importance from the outset.

Now, we can’t really help you with your dishes vs Netflix quandary, but we do have a particularly strong expertise in digital marketing. It’s what we do. And we have a particular order in which we look at things and how those things are weighted. We’re going to go through our ranking, from most to least important, for ten different aspects of digital marketing and their order of importance.

1 – Reputation Management

It’s important to take just a moment to underscore what this list is: a ranking of priorities for your digital marketing efforts. Your business may have other priorities that, overall, rank higher. For example, if you run a restaurant, you might consider food quality or cleanliness to be your highest priority; if your business is a cab company, then keeping cars operational is going to be one of your most important considerations; if you’re a doctor, it’s the health of your patients.

Where digital marketing is concerned, however, your most important item is your reputation and how you manage it. This remains true for any and every business which opts to pursue digital marketing (so, pretty much everybody).

Reputation management is so vital that when we pick up a new client, it is the very first thing we look at. It is so important to a company’s success in today’s business landscape that we actually built an entirely new specialized service around it.

And before you ask why, take a moment to consider:

  • What do you do when you want to know the answer to a question?
  • What do you do when you’re considering trying that new restaurant down the street?
  • What do you do when you need somebody to cut your grass for you?
  • What about when you need a new latch for your dryer door?

You Google it.

Digital Marketing Revolves Around Google

So the very first thing we do every single time we onboard a new marketing client is look at their reviews on Google. We also check any other applicable sites, such as Facebook and Yelp. We might also check Amazon if we have a client who is product-based, or some of the many physician rating sites, such as HealthGrades, if the client is a healthcare provider.

In short, we check any site we could consider relevant to the client’s reputation. But we always start with Google. Not only will a Google search show you the reviews hosted directly through Google, but it could also help find reviews on other sites which are ranking highly enough to be immediately visible.

These reputation management checks are easy and take next to no time, whatsoever. The benefits of this research in shaping the client’s digital marketing plan, moving forward, are immeasurable. There is no substitute for this step.

2 – Content Marketing and SEO

Content Marketing is a critical aspect of successful long-term digital marketing plans. The utmost goal of content marketing is to draw in customers ( or users or readers or patients) organically, over time, for as little effort as possible.

This typically revolves around SEO (Search Engine Optimization) and content creation, which relates to our emphasis on the importance of Google, above.

Your potential customer-base doesn’t just use Google to seek out what other people are saying about your products or services. They also use Google to find solutions to their problems, answers to their questions. Ergo, if you can position your site or your content so that their searches lead directly to your product or service, then you’re picking up easy sales. They’re coming to you organically, without you having to take out ads to try to convince them to give you a shot.

No matter your preferred advertising method – billboards, television, radio, or online – you end up spending less per customer in advertising if your content marketing strategy is on point. Many times, this involves creating content, such as on a blog, which draws in readers who are actively looking for a solution or an answer which you can help with, one way or another.

Any content created for this purpose needs to not only be easily found by those who are searching for your product or service, it also needs to be interesting, readable, and shareable. If it doesn’t meet these criteria, then it’s not going to hold your audience’s attention, meaning that it’s wasted effort.

The Time It Takes

There is a second reason why Content Marketing and SEO ranks so highly on our list:

Search Engine Optimization isn’t a digital marketing miracle cure.

It takes time. In fact, it will take a minimum of three months for your content to begin ranking, in most cases; or to reach peak rank if your domain already has a lot of authority.

‘Domain Authority’ is a major part of Google’s algorithm. Sites that tend to provide information which users find reliable rank better. This is why you so often find major sites like Wikipedia near the top of the search results.

What this ultimately means for you is that the aforementioned three-month minimum is just that – a minimum. If your domain is brand new, it could take six months or longer to begin seeing results. It may not, depending on the niche and keywords in question, but the point remains:

Start working on your content marketing strategy early. Get it simmering, then turn your attention to other things which will make certain that your content marketing impact is effect. Such as…

3 – Conversion Rate Optimization

When somebody finds their way to your website, you may still need to do a bit of convincing before they’ll pull the trigger and make a purchase or subscribe. These prospective customers don’t become customers immediately, however. No matter how convinced they are that they need what you’re offering, you don’t have them until they complete the registration and provide payment.

And if your site isn’t designed to make the process clear and simple, then you might lose them even after convincing them. This would indicate a problem with your conversion rate.

Conversion Rate Optimization (CRO) is a UX (User EXperience) Design problem. If the initial button to begin registration is too difficult to find or if there are too many steps to go through or if there are too many popups in the way…these things can all frustrate and actually scare off potential customers.

Fixing your CRO requires having a UX Designer review the site and its various elements. The designer will provide a list of suggestions for improvements and the reasons for each. They may advise for improvements outside of your payment channel, and that’s fine. CRO will be most effective when the entire site is optimized – the areas of the site away from the section where users would subscribe or make a purchase can still be vital in further convincing users.

Pro-Tip: While you’re working on your CRO, ensure that one of the implementations made to the site includes the utilization of Lead Magnets. These are opportunities to gather emails of users – both those who are actively registering and those who are further back in the buying cycle. This helps to build your email list (which you need for item #4 on this list) and gives you an opportunity to market directly to potential customers who are still on the fence.

Like SEO, CRO can take a while. That’s because you have to find somebody to review the site (if you don’t have an in-house UX Designer — you probably don’t), parse through their response, and then you have to actually enact the changes, which takes time. Because coding takes time. Because of this, it’s important to get this moving as soon as possible, just like SEO.

By the time your content marketing efforts begin to pay off, the CRO phase should be completed, meaning you won’t lose out on any revenue due to preventable confusion or frustration.

4 – Email Marketing

If you already have an email list, then you’re ahead of the curve here. You’ve got a valuable resource – if you’re not using it, you need to begin implementing it right away.

If you don’t have one, you should begin compiling one.

Even if you only have fifty or a hundred contacts on the list, that’s still fifty to a hundred targeted individuals who are already interested in what you’re offering. Give them the right incentive at the right time, and it’s a sale.

Finding the right promotions to offer can be tricky – especially once that contact list gets up into the tens of thousands. For this reason, it can be helpful to design your content and lead magnets in a fashion which allows you to segment your email list based on:

  • Which elements of your niche the user is most interested in
  • Which section of the buying process the user is in

This segmentation can help you to better target your contacts, helping you to more efficiently turn your efforts into revenue.

Pro-Tip: You will want to utilize email verification services (such as Mautic, Never Bounce, or Bulk Mail Checker) at least periodically, to ensure that the contacts in your list are ‘active’. If somebody enters a dud email address or if a legitimate contact expires, such as a business email being scrubbed when the employee leaves, these will count as “bounces”. A high bounce rate will cause your domain or IP to register as spam for various email services. This would result in your emails failing to reach the intended audience as spam filters catch and sort them into the spam bin.

As a bonus, these email lists can also be used to further other elements of your digital marketing strategy. For instance, automated emails can be used to help provide extra support to your reputation management efforts by asking for reviews on the sites that you monitor.

5 – Influencer Marketing

Influencers are the ‘Trendsetters’ of marketing. If you’ve already embedded yourself into your niche, then you likely already know who the influencers for your niche are (if you haven’t done that research yet, then it’s time to start). This is the point where you’re going to want to begin reaching out to them, now that you have:

  • A grasp on your reputation and its management
  • Some compelling content to deliver
  • Optimization of keywords for your content and site
  • Optimization of your site for users’ ease to encourage conversions
  • A robust email list and campaign

If you can provide the influencer with something compelling enough, they will happily share it with their followers, providing you with a host of easy conversions.

Pro-Tip: Every niche will have a variety of influencers, and each influencer will have a different audience. For example, for the healthcare industry, you wouldn’t provide material for Dr. Oz to share if your target is other doctors. Dr. Oz influences the public. There are other voices which are heard more clearly within the medical community

6 – PPC Ads

Some might claim that Pay-Per-Click Ads should be higher on this list. And — for some businesses, some niches, some websites — they might be right. However, in most situations, good SEO has greater long-term value. That does not mean that PPC isn’t valuable, but leaning too heavily on PPC could have a steep impact on your bottom line.

Pro-Tip: Google Adwords allows you to target specific keywords, much like search engine optimization does organically. However, Google also monitors how readily users interact with your content. If users typically leave your advertised content quickly (it is assumed that your content did not meet their needs), then Google will increase their price for your PPC efforts on that keyword. Make certain that the ad’s landing page is engrossing enough to hold users’ interest for at least a minute. This is another reason why Content and SEO are far more important to worry about first.

Google Adwords

Google, of course, is the top dog with PPC advertising, just as they are the biggest player in just about every aspect of the digital marketing space. Google Adwords and the analytics software that Google’s entire suite of systems is outfitted with is more complex and informative than anything else you can find.

It’s as close as you can come to stepping into the villain mastermind’s lair and finding the buttons that control every aspect of, well, everything.

Except it’s your evil marketing lair. And yes, there is the equivalent of a self-destruct button. There are definitely things you should not do, such as trying to set up ads for a shiny new SaaS on keywords for this Christmas’ hot new toy.

That’s not going to work.

Facebook and Social Advertising

Facebook is also a major player for PPC advertising. The trademarked ‘Like’ has gotten such a strong thumbs-up from so many businesses, that there are many owners who run their entire marketing campaign through Facebook. With at least 68% of American adults using the platform, up to 79% by other estimates, it’s obvious why this strategy is enough for some businesses to succeed.

The emphasis there, however, is ‘some’. Not ‘most’, and definitely not all.

Facebook is a useful platform, and for many things beyond PPC ads (such as reputation management), but it is not the only social media platform of consequence. Instagram, Tumblr, Reddit, SnapChat, and even TikTok can all be leveraged in different ways (depending on your niche) for effective advertising.

However, the most flexible and useful social media platform, aside from Facebook, is YouTube. YouTube isn’t always grouped in as a social media platform, but we cannot discount it here. We use it for our own video hosting – and videos can be tagged with keywords for effective search engine optimization. YouTube PPC advertising shouldn’t be readily discounted, either.

Retargeting Your Audience

No matter which platform(s) you prefer to use for your PPC, retargeting should be an essential element of your PPC strategy.

In short, retargeting is a technique which involves using software which scans a user’s cookies, then delivers ads which match the interests of that user based on their recent browsing history.

For you this can mean that you’re able to keep your business present in their mind throughout the buying cycle. When they’re ready to make a purchase, they’ll remember that you are one of their chief options.

This can help to maximize your conversions, especially since some retargeting can mean that they see your advertisement after looking at a competitor. Now they’re aware of another option.

Some platforms have retargeting potential built in, such as Facebook. Other third-party retargeting services exist, such as the one linked above. Make certain to do your research and find the solution that works best for your business.

7 – Social Media Management

If you have a social media presence, anybody who is doing research on your business’ products or services is going to want some evidence that your business is alive and kicking. It’s reassuring.

Because if the most recent post on a company’s Facebook page or blog is over a year old, you wonder, as a potential customer or client, whether something happened and they’re no longer in business. You wonder whether they’re reliable. If they can’t keep up with their own (free) marketing materials, how likely are they going to be able to keep up with the services that will impact you?

If you’re going to have a social media presence, you have to commit to it. Even customers who don’t find you through that channel will often find your Facebook or Instagram pages while doing their research about whether they want to go with your service or a competitor’s.

This ties in closely with your ongoing reputation management, so don’t let it fall by the wayside.

8 – Marketing Automation

Automating your marketing strategy can result in effortless conversions. Before you can automate, though, you need a foundation – you can’t automate a process that isn’t there, after all.

Once you hit a point where this becomes possible, you’ll want to begin with automating emails, to begin, and preferably with some segmentation being utilized to maximize the effectiveness with different lead types. Other elements you will want to begin incorporating are:

But, again, as fantastic as automation can be for your bottom line, it serves no purpose without first achieving everything else we’ve covered first. It’s near the bottom of the list because it’s a waste of time without that foundation.

9 – Analytics

Good analysis can help steer your business to success. For that, you need good analytics tools. Some elements of your digital marketing strategy will come with their own analytics included, such as Google’s analytics tools which provide incredible insight into your SEO and PPC efforts. For that reason, if you wish to create your own analytics dashboard, it needs to be the last thing you do.

Even if the default analytics tools aren’t optimal for your needs, they are at least a placeholder. And analytics is at the bottom of the list for a reason: you can’t analyze data that you don’t have.

  • If you want to improve your Search Engine Optimization strategy, you have to have tried something already to see what is and is not working.
  • If you want to refocus your PPC spending, you need to have some information already coming in to know where your adspend isn’t quite cutting it.
  • If you aren’t happy with the way your social media campaign is going, you still can’t realize that you need to analyze it for improvement until you’ve tried it.

Analytics is last because it has to be. Because of this, you can’t begin to look at developing your own dashboard until you’ve had a chance to look at the tools you already have access to.

In short: don’t get ahead of yourself. You can begin using analytics tools throughout the process – after starting your SEO, you can begin running analytics on SEO; you can begin looking over PPC data after that element is fully underway. It doesn’t have to be the very last thing, but it shouldn’t be a priority until everything else is operational.

Analytics can be crucial for your long-term success, but you have to get to it after going through the other things first.

Your Digital Marketing Priorities: Now Locked In Place

Once again, our list is as follows:

  1. Reputation Management
  2. Content Marketing & Search Engine Optimization
  3. CRO – conversion rate optimization
  4. Email Marketing
  5. Influencer Marketing
  6. PPC
    1. Google
    2. Facebook & Social
    3. Retargeting
  7. Social Media Management
  8. Marketing Automation
  9. Analytics

We honestly expect to hear some disagreement on this. Remember that this list is our interpretation of the priority order for digital marketing tasks. These same tasks may also appear on other lists, such as what it takes to start up a diagnostics imaging facility, where the list is going to include non-digital marketing tasks. And, depending on the niche, the order of the digital marketing tasks may need to be rearranged. We believe, however, that this is a decently reliable order of importance.

If you disagree – if you have comments or questions, please feel free to post in the discussion area. We would love to engage with you and hear your thoughts.

How To Design And Print Referral Cards To Market Your Diagnostic Center

Many diagnostic imaging centers print referral cards for providers, which they can give to patients that they refer to your facility.

If you’re not providing referral cards or pamphlets to your referring physicians, now is a great time to start.

Just like any promotional material, design matters

Not only should your cards be aesthetically pleasing, they need to have the necessary information in an easy to read format.

Looking for some help with marketing your diagnostic center?

Click to see our range of options built specifically for imaging facilities

Here are the must-haves for your referral cards

  1. Website
  2. Phone number
  3. Address
  4. Logo
  5. Types of exams offered
  6. Map
  7. Photo of staff, building, or equipment

Pro Tip: If you have a handful of high referring physicians, make their cards specific to their practice. They will love that you took the extra effort to personalize their referral cards with their practice name.

Choosing a design software

If you’re creating your cards in Microsoft Word or another word processor, your design will be limited to the most rudimentary options. Designing in a program like PhotoShop or Adobe Illustrator will give you a much more professional look and feel.

If you don’t have anyone on your team who’s versed in a design program, contact a web designer for this task. For around $150-200 you can get a beautiful and unique template that you can use again and again.

Looking for a free pre-built template made specifically for diagnostic facility referrals?

Click To Get Our Free Template

referral card template example

Fonts and colors

When you’re designing your cards (or assigning a project to a designer) make sure you consider design elements like font and color. Look back at your website and business cards to make sure everything matches up nicely. Building a recognizable brand means picking a style and sticking to it.

Getting high-quality prints

If you’re printing your cards in the office, it’s time to step up your game. For just a few bucks you can get sturdy, high-quality prints online, or even up the road.

Shop around for an online service or brick and mortar store at places like:

Once you have your referral cards designed and printed, we recommend dropping them off with your most valuable referring physicians in person.

Want an easier way to get more patients in the door? 

Grow your online reviews automatically while improving your patient experience.

4 Fundamental Radiology Marketing Strategies

Sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial. There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Radiology Marketing Strategies: Fundamental Planning Steps To Grow an Imaging Center

Most imaging centers have some radiology marketing strategies up their sleeves. However, sales and marketing in diagnostics is an area that has become increasingly challenging and complex. A clear picture of your current situation, your goals, and the path of least resistance to reach those goals is crucial.

There’s more to it than making a list of strategies and jumping right in. Trial and error lead to time and money lost unnecessarily.

Research, data assessment, and patient and provider feedback are the guiding forces behind an effective marketing plan for any imaging center.

Collecting patient feedback after their appointment is industry standard these days, so why not improve your online reviews while you’re at it?

Here’s how to get more online reviews and collect feedback directly so you can build trust and improve and your patient experience.

You Can’t Grow an Imaging Center Without Some Information

analyzing graph dataGathering information in the following areas will vastly improve any marketing manager’s ability to grow an imaging center. The success of your diagnostic marketing plan and your overall profitability will be driven by this research.

  1. SWOT Evaluation: Strengths, Weaknesses, Opportunities, & Threats
  2. Competition and Market Analysis
  3. Data Collection From Patients & Providers
  4. Reassessment & Adjustments

If you’re already on a roll and looking for some quick and effective strategies, check out this article for some simple yet effective additions to your radiology marketing strategies. If you’re looking to set up a big picture plan for long-term sustainable growth, read on.

A lack of initial research leads to an inefficient allocation of resources.

Spend the time now to save weeks or months of effort later. Before enacting your marketing plan, gather data for the following areas.

1. SWOT: Evaluating Strengths, Weaknesses, Opportunities, & Threats

Determining your strengths and weaknesses can be as involved as you choose for it to be. Regardless of how detailed you choose to get, note areas you’re already at the top of your game on and where you stand to make the most meaningful improvements.

Performing a detailed SWOT Analysis takes time and effort, but it’s well worth the energy. This will not only help direct your marketing efforts, it will help you budget for what matters most.

Strengths: Pinpoint what sets you apart from your competition

  • Do you offer exams which are not available elsewhere in your area?
  • Do you have an online referral system or unique integrations for your RIS?
  • Do you have equipment that accommodates a specific group of patients?
  • Do you offer the lowest self-pay prices in the area?
  • Do you offer extended hours of operation?

Weaknesses: Assess areas for improvement

broken link in a chain

  • Are your software systems slow and clunky?
  • Is there a group of patients you struggle with assisting?
  • Is your website dated and difficult to use?
  • Is your location inconvenient for your patients?

Even if you are not able to make improvements to these areas right now, simply knowing where your challenges are will help direct your diagnostic marketing efforts.

Opportunities: Finding areas of need and how you can fulfill those needs.

  • Do your strengths put you in a prime position to best perform a specific type of exam?
  • Is there a need for a service you provide which you expect to grow in the coming years?
  • Are there ways the radiology industry is changing that open new doors for your business?

The next section covers Market Research & Competition Analysis, which will help you target the most valuable opportunities for growth.

Threats: Finding where you are most vulnerable.

  • Is a local hospital’s radiology department growing at a rate you can’t compete with?
  • Are changes in government policy going to cause hardships for your center?
  • Is a larger facility in a nearby area getting referrals that use to be sent to your center?

Identifying threats will help you find how to best protect against them instead of weathering the storm once it arrives.

Even a quick brainstorm style version is better than nothing and you can always make modifications over time as you collect more information.

2. Competition and Radiology Market Analysis

tabletop football gameGathering data by performing a full radiology market analysis and competition assessment is akin to learning who you are up against in a sporting event. If you don’t know how many other players are on the opposing team, their signature plays, or even how many teams you could be competing against, you’re in for a tough game.

Researching your local competition and radiology market size for your area using these steps:

  • Gather local market statistics from vendors, independent consultants, medical publications, and databases to determine the greatest need in your area. Strive to learn things like what specialists are most likely to refer for each exam type and how far from your location is too far.
  • Assess your current referral data and track changes over time. Integrate a HIPPA compliant reporting tool that integrates with your RIS to build customized dynamic reports you can check anytime. Note your top referring providers’ location, specialty, and practice size. Use this data to assign a current sending score for each provider. This will help you find opportunities for increased referrals and identify physicians who are already referring an ideal number of patients.
  • Identify the best new referral opportunities by researching medical providers in the area. If you have a web developer on your team, you may be able to automate this process. Score potential referrers to find those most worth pursuing.

Take these factors into consideration when building your radiology marketing strategies for assessing referral opportunities. 

  • Specialty
  • Practice size
  • Location

Once you have determined which current and prospective referring providers are most valuable to your facility, you can focus your radiology marketing plan around them. This will ensure your marketing has a well-defined path.

3. Data Collection From Patients & Providers

Customer Feedback Form on TabletGetting a clear picture of how you’re perceived by patients and providers may be the most valuable ongoing data you can collect. Strive to constantly assess your progress through:

Patient Satisfaction Surveys can be sent via email, SMS text messages, or as a pre-stamped postcard at the time of the exam. The answers patients give can help you to:

  • Understand your strengths and weaknesses from a patient perspective
  • Gather more information about patient expectations
  • Request online reviews. A crucial part of reputation management
  • Reach out to unsatisfied patients to resolve the issue

An imaging center’s patient satisfaction rate is correlated to ratings and reviews, both of which can help you get more patients. Learn more about how to grow an imaging center through effective patient retention strategies. Ensuring patients would choose your center next time around makes a big difference.

Provider Feedback can be collected on an individual basis over the phone, in person, or through email. Ask your referring providers about

  • Ease of referral process. Was it quick? Easy? Convenient?
  • Exam results. Were the results timely and easy to access? Were the images clear?
  • Communication. Was it easy to communicate with our staff? Were you able to get in touch with us easily? Did we answer any questions and adhere to special requests?
  • Would you recommend us to another physician? Why or why not?
  • What can we improve? The most important question you can ask.

Most likely, your imaging center profitability revolves around your referring providers. Your provider feedback will help you understand what your referring doctors are looking for and how to best meet their needs. It will also let them know you’re striving to make things easier on them and that you respect and value their relationship with your center.

Effectively marketing to physicians for referrals

One strategy rarely employed is email marketing to physicians. This method of gaining referrals requires some planning and research and can produce surprisingly positive results. The key here is finding out what information of value you can offer to referring partners to strengthen your relationship with them.

4. Reassessment & Radiology Marketing Strategy Adjustments

adjusting dialsThings change over time, if you’ve planned carefully, it will be for the better. Monitoring your progress through ongoing data collection and assessment is a key component to maintaining your trajectory.

Now that you’ve put the time and thought into the preliminary steps to planning out your approach, you’re off to the races. The work you’ve put into analyzing your business, researching your local market, and collecting data will be invaluable in every marketing tactic you employ. You’ll want to check back in with these items regularly.

Decide how often you will:

  • Reassess your data
  • Measure your progress
  • Make adjustments to your marketing plan

Maybe it’s once a quarter with your whole team, maybe it’s at the end of each month when you’re taking a look at the cash flow, maybe it’s a quick glance each week. Whatever you choose, be diligent and you will get the most out of your radiology marketing strategies to drive your business to success.

Looking to get a leg up by better understanding your local market and competition?

Click to learn how we provide detailed local provider research so you know exactly where to focus your marketing efforts.

Women’s Center for Radiology

[one-half-first style=”font-size:18px;”]

[/one-half-first]
[one-half style=”text-align: center; border:1px dashed #999; padding: 50px;”]
View the Slides

Download Printable PDF

Our Presentation from 1/3/18
[/one-half]
[clearfix]

Hey Megan,

It was great catching up with you yesterday and learning more about the marketing of your facilities.  We understand your current situation and hope to have the opportunity to work with you in the future.

Regarding an option to split this service into components, I am working on an answer and will follow up with you next week.

You may recall that we have a website and social media audit promotion for signing up for our system.  Below, I have outlined what is included. We can discuss this in more detail in the coming months.

Thanks again for your time and we look forward to speaking again.

Sincerely,

Eve and the JHMG team

[columns-container class=”” style=”border:1px dashed #ddd; background-color:#FDFDFD”]
[one-third-first]

$2,880 BONUS OFFER:

So, what’s in that offer again?

[one-half-first]

WEBSITE AUDIT.

What is right and wrong with your website? How much business are you missing out on? Where are you missing possible new customers, referring providers, and employers? Is your referral process as easy as possible? We’ll give you the answers.

SOCIAL MEDIA AUDIT.

What should you be posting to get the word out? What are the top posts to make to draw in new patients and inform people about the cost differences? Now you’ll know!

KEYWORD RESEARCH & CONTENT PLAN.

This secret sauce everyone wants! Get your website ranking above everyone else without having to pay advertising costs for it. Now you’ll know how.
[/one-half-first]
[one-half style=”padding:30px; background-color:#fafafa; border: 1px dashed #dadada;”]

Ready To Get Started?

To get started, either:
Give us a call at (706) 425-1979
or fill out the brief form below!
[ninja_form id=17]
[/one-half]

Diagnostic Imaging Marketing Hack: Setting up Click-To-Call On Your Website

Get More From Your Diagnostic Imaging Marketing With This 5-Minute Fix

Your diagnostic imaging marketing doesn’t mean much if your phone number isn’t easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.

Don’t use just any developer, use a development team with over 10 years of experience with diagnostics.

Click to find out about an affordable and professional new website for your diagnostic center!

How many people actually call a business after finding it on the web?

In a study of 3,000 people, 61% of mobile users call after a local business search.

Click-to-call makes it easy for your patients, physicians, and website visitors to call your imaging center by simply tapping the phone number on their mobile device.

Some devices may be able to recognize the phone number automatically, but without setting up click-to-call in your HTML code, you’ll be leaving many people to have to copy and paste the number or write it down to call. This often means the difference between gaining and missing out on a new patient.

The good news is that your phone number can be optimized in less time than it takes to fill out the new patient paperwork in the waiting room. If you or someone on your team has a little HTML experience, you can knock this out in no time. If not, you can reach out to the company that developed your website to request they add this functionality.

Creating Click-To-Call Using Text

To add click-to-call functionality to your website without a button, you can add the following tag directly into an HTML code, replacing the 5555555555 with your center’s phone number without spaces or dashes.:

<a href="tel:5555555555">Call Us</a>

In this example, the text “Call Us” will be what visitors to your site see. You can replace this with the phone number its self or any other text you’d like to display.

Creating Click-To-Call Using an Image

If you have a phone icon or the number displayed as an image, you can create a click-to-call button using the following code and replace the 5555555555 with your phone number and also replace the http://www.domain.com/files/phone-icon.jpg with the file path for the image you’d like to use.

<a href="tel:5555555555"><img src="https://www.domain.com/files/phone-icon.jpg"></a>

 Testing Your Click-To-Call

Anytime you make a change to your site, you’ll need to test it. Test your click-to-call function by pulling up the site on a variety of different phones to make sure everything is displayed correctly and of course that the call can be made successfully.

Want more people calling? Getting more online reviews will attract new patients.

Find out how to get better reviews and improve your patient experience.

Get More From Your Diagnostic Imaging Marketing With This 5-Minute Fix

Your diagnostic imaging marketing doesn’t mean much if your phone number isn’t easy to call. A phone call is the main method of contact for most imaging centers and the phone number is most often found online.

Don’t use just any developer, use a development team with over 10 years of experience with diagnostics.

Click to find out about an affordable and professional new website for your diagnostic center!

How many people actually call a business after finding it on the web?

In a study of 3,000 people, 61% of mobile users call after a local business search.

Click-to-call makes it easy for your patients, physicians, and website visitors to call your imaging center by simply tapping the phone number on their mobile device.

Some devices may be able to recognize the phone number automatically, but without setting up click-to-call in your HTML code, you’ll be leaving many people to have to copy and paste the number or write it down to call. This often means the difference between gaining and missing out on a new patient.

The good news is that your phone number can be optimized in less time than it takes to fill out the new patient paperwork in the waiting room. If you or someone on your team has a little HTML experience, you can knock this out in no time. If not, you can reach out to the company that developed your website to request they add this functionality.

Creating Click-To-Call Using Text

To add click-to-call functionality to your website without a button, you can add the following tag directly into an HTML code, replacing the 5555555555 with your center’s phone number without spaces or dashes.:

<a href="tel:5555555555">Call Us</a>

In this example, the text “Call Us” will be what visitors to your site see. You can replace this with the phone number its self or any other text you’d like to display.

Creating Click-To-Call Using an Image

If you have a phone icon or the number displayed as an image, you can create a click-to-call button using the following code and replace the 5555555555 with your phone number and also replace the http://www.domain.com/files/phone-icon.jpg with the file path for the image you’d like to use.

<a href="tel:5555555555"><img src="https://www.domain.com/files/phone-icon.jpg"></a>

 Testing Your Click-To-Call

Anytime you make a change to your site, you’ll need to test it. Test your click-to-call function by pulling up the site on a variety of different phones to make sure everything is displayed correctly and of course that the call can be made successfully.

Want more people calling? Getting more online reviews will attract new patients.

Find out how to get better reviews and improve your patient experience.

Diagnostic Imaging Marketing Emails Can Be An Effective Method of Getting More Patients & Referrals

Should Email Be A Cornerstone Of Your Diagnostic Imaging Marketing Strategy?

Is your diagnostic imaging marketing plan not producing the results you want? We all get emails in our inbox, but sending emails out isn’t so easy, especially for an imaging center. There are plenty of resources out there that detail how to sell products through email, but not many that are specific to the medical field, much less email marketing for an imaging center.

But don’t be discouraged, email can certainly be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.

Remember, even though email can be an effective marketing option, it should be one of many tools in your marketing toolbox. Your diagnostic imaging center reputation should have a management plan to keep your audience, patients and physicians alike, interested in doing business with you.

Don’t Let Your Competition Win Over Your Patient Base!

Learn How You Can Improve Your Online Reputation and Patient Experience with MedRev, The Healthcare Reputation Management Systems Built for Healthcare Professionals, By Healthcare Professionals.

Email Marketing to Physicians for Referrals: Do it Right and You’ll Easily Get More Patients

chess with providersHealthcare providers are obviously people you want on your side. If you have a designated Physician Liaison they have likely delved into this to some degree. However, marketing to physicians for referrals is a tricky business. Monetarily, it seems providers offices wouldn’t have much to gain by sending patients to any particular imaging center since it doesn’t directly impact their bottom line. Upon closer inspection, however, it’s clear that when patients are happy with an imaging center, and their doctor, everyone benefits.

It’s up to you to show providers not only that you are interested in their referrals, but that you are taking stock in their practice and the well-being of their patients. Your center’s diagnostic marketing emails to physicians should reflect this.

Provide value in every email you send

analytics marketing imaging centerLike most of us, doctors don’t have time or patience for emails that are generic and salesy. People want to open emails that are chock full of useful information that is specific to the problems they are facing. This is important to keep in mind when incorporating emails into your diagnostic imaging marketing plan for gaining new referrals. Here are a few ways you can provide valuable information in your emails to referring providers.
Help them help their patients. Anything from scheduling advice to training tips on staff and patient interactions, to the delivery of test results can be good information. Do some research to find what your specific providers would find most valuable.
Help them help their practice. With healthcare, there are always new medications on the market and treatment options being developed. Help doctors stay up to date with recent research and popular topics related to their specialty.

Pro Tip 1: Don’t include a request in your emails. Instead, include key information about your imaging facility to help providers see the value and quality care your radiology center offers.

Pro Tip 2: Do your research. Take the time to learn as much as you can about each provider you’re reaching out to. It’s also important to research their specialty to better understand what value you can provide. For example, you might find articles that are of particular interest to Orthopedic Surgeons.

Pro Tip 3: Personalize and segment your emails. 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. And it makes perfect sense. Nothing throws a wrench in your diagnostic marketing efforts like a generic email, so make sure you tailor everything you send.

Get More Patients Through Radiology Email Marketing

Your diagnostic email marketing strategy is incomplete until you are sending effective emails to your existing patients. You may wonder how sending emails to current patients will help you get more patients coming in the door. The answer is community awareness.

Increase patient volumeWhen people read about something interesting, have a great experience, or save a ton of money, they tend to tell their friend, family, and coworkers about it. Here are a few ways to encourage your patients to spread the word.

Remind them how much money they saved. Find out how much the local hospital charges for the same exam and let patients know how much they would have spent elsewhere.
Send patients interesting and actionable health information. There are countless article topics that people may find interesting. Find some articles that really help people understand their health, risk factors, and symptoms.
Ask patients to like your imaging center on social media. If you’re confident that a patient was happy with their experience (you can find out with a satisfaction survey) there’s no harm in asking them to like or follow you. Just make sure you’re providing useful information on your social media sites to keep your followers engaged.

Pro Tip 1: Personalize and segment your patient emails. What is true for provider emails, is also true for patients. Generic emails are always a no-go in diagnostic imaging marketing.

Pro Tip 2: Track your results. The goal is to increase patient volume. If you don’t track your results, you will never know what emails are engaging and how many new patients are coming into your imaging center due to your efforts. Track your open and click rate for each email and be sure to ask new patients where they heard about your radiology center.

Pro Tip 3: Make sure you’re staying HIPPA compliant and that patients you email have agreed to be emailed. Of course in your email marketing for your imaging center, maintaining HIPPA compliance is a must. You may want to utilize an email opt-in selection on your patient registration forms so you know who to send emails to.

Email marketing to patients is an effective way to build a following and empower your patients to take an active role in their health care choices. Well informed and empowered patients also are more likely to schedule follow up exams when their doctor recommends them.

Build and Nurture Relationships With Emails

Get more patientsEmail is not only a great marketing tool, it can also help you nurture your existing relationships with physicians and patients. Maintaining and increasing patient retention should always be a top priority and paying attention to what your patient need and want is key.

Keep people in the know by using emails to send out:

  • Appointment reminders and follow up reminders
  • Updates about new additionals or processes at your imaging center
  • Invitations to any events your radiology group is sponsoring or hosting in the community such as free health screenings.

If you’re already sending out emails to patients and physicians, and you are not getting the response you expect, it could be that your emails are not being received due to spam filters. In other cases, it may be that your emails are not being opened because your subject lines need some work. If you’re seeing low open rates, especially with your email marketing to physicians for referrals, you should address the issue before implementing new strategies.

Admittedly, marketing to physicians for referrals isn’t easy, even if you are an experienced email marketer. But, the rewards are well worth spending the time to craft your messages carefully.
Always strive to give more than you ask in return and to respect the time and wishes of everyone you send to.

Analyzing your results regularly will help guide your future efforts. It’s crucial to know your open and click rate on each email so you can fine-tune your approach to marketing your imaging center. A/B or Split Testing is a great way to test out various content or subject lines to find what is most popular among your readers. Most email marketing services such as MailChimp offer an easy way to set up an A/B test.

Email is an effective approach to diagnostic imaging marketing if you do it right

man-with-frying-pan-cookingSending out emails without a clearly defined strategy is like cooking for dinner guests without a recipe. It might start out great, but once you get going you’re bound to run into some problems. And serving a burnt casserole at your party is not so impressive.

With some research, individual consideration, and careful planning, you will find that email is a very useful tool for gaining new business and nurturing existing relationships.

Taking a step back to assess what your patients and referring physicians really want and need from you will help you effectively incorporate email into your diagnostic imaging marketing plan with a solid path.

How would you like to market your center to referring physicians with Medical Practice Growth Tips and Doctor to Doctor articles?

Click to learn about our Radiant Email Growth System today!

Should Email Be A Cornerstone Of Your Diagnostic Imaging Marketing Strategy?

Is your diagnostic imaging marketing plan not producing the results you want? We all get emails in our inbox, but sending emails out isn’t so easy, especially for an imaging center. There are plenty of resources out there that detail how to sell products through email, but not many that are specific to the medical field, much less email marketing for an imaging center.

But don’t be discouraged, email can certainly be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.

Remember, even though email can be an effective marketing option, it should be one of many tools in your marketing toolbox. Your diagnostic imaging center reputation should have a management plan to keep your audience, patients and physicians alike, interested in doing business with you.

Don’t Let Your Competition Win Over Your Patient Base!

Learn How You Can Improve Your Online Reputation and Patient Experience with MedRev, The Healthcare Reputation Management Systems Built for Healthcare Professionals, By Healthcare Professionals.

Email Marketing to Physicians for Referrals: Do it Right and You’ll Easily Get More Patients

chess with providersHealthcare providers are obviously people you want on your side. If you have a designated Physician Liaison they have likely delved into this to some degree. However, marketing to physicians for referrals is a tricky business. Monetarily, it seems providers offices wouldn’t have much to gain by sending patients to any particular imaging center since it doesn’t directly impact their bottom line. Upon closer inspection, however, it’s clear that when patients are happy with an imaging center, and their doctor, everyone benefits.

It’s up to you to show providers not only that you are interested in their referrals, but that you are taking stock in their practice and the well-being of their patients. Your center’s diagnostic marketing emails to physicians should reflect this.

Provide value in every email you send

analytics marketing imaging centerLike most of us, doctors don’t have time or patience for emails that are generic and salesy. People want to open emails that are chock full of useful information that is specific to the problems they are facing. This is important to keep in mind when incorporating emails into your diagnostic imaging marketing plan for gaining new referrals. Here are a few ways you can provide valuable information in your emails to referring providers.
Help them help their patients. Anything from scheduling advice to training tips on staff and patient interactions, to the delivery of test results can be good information. Do some research to find what your specific providers would find most valuable.
Help them help their practice. With healthcare, there are always new medications on the market and treatment options being developed. Help doctors stay up to date with recent research and popular topics related to their specialty.

Pro Tip 1: Don’t include a request in your emails. Instead, include key information about your imaging facility to help providers see the value and quality care your radiology center offers.

Pro Tip 2: Do your research. Take the time to learn as much as you can about each provider you’re reaching out to. It’s also important to research their specialty to better understand what value you can provide. For example, you might find articles that are of particular interest to Orthopedic Surgeons.

Pro Tip 3: Personalize and segment your emails. 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. And it makes perfect sense. Nothing throws a wrench in your diagnostic marketing efforts like a generic email, so make sure you tailor everything you send.

Get More Patients Through Radiology Email Marketing

Your diagnostic email marketing strategy is incomplete until you are sending effective emails to your existing patients. You may wonder how sending emails to current patients will help you get more patients coming in the door. The answer is community awareness.

Increase patient volumeWhen people read about something interesting, have a great experience, or save a ton of money, they tend to tell their friend, family, and coworkers about it. Here are a few ways to encourage your patients to spread the word.

Remind them how much money they saved. Find out how much the local hospital charges for the same exam and let patients know how much they would have spent elsewhere.
Send patients interesting and actionable health information. There are countless article topics that people may find interesting. Find some articles that really help people understand their health, risk factors, and symptoms.
Ask patients to like your imaging center on social media. If you’re confident that a patient was happy with their experience (you can find out with a satisfaction survey) there’s no harm in asking them to like or follow you. Just make sure you’re providing useful information on your social media sites to keep your followers engaged.

Pro Tip 1: Personalize and segment your patient emails. What is true for provider emails, is also true for patients. Generic emails are always a no-go in diagnostic imaging marketing.

Pro Tip 2: Track your results. The goal is to increase patient volume. If you don’t track your results, you will never know what emails are engaging and how many new patients are coming into your imaging center due to your efforts. Track your open and click rate for each email and be sure to ask new patients where they heard about your radiology center.

Pro Tip 3: Make sure you’re staying HIPPA compliant and that patients you email have agreed to be emailed. Of course in your email marketing for your imaging center, maintaining HIPPA compliance is a must. You may want to utilize an email opt-in selection on your patient registration forms so you know who to send emails to.

Email marketing to patients is an effective way to build a following and empower your patients to take an active role in their health care choices. Well informed and empowered patients also are more likely to schedule follow up exams when their doctor recommends them.

Build and Nurture Relationships With Emails

Get more patientsEmail is not only a great marketing tool, it can also help you nurture your existing relationships with physicians and patients. Maintaining and increasing patient retention should always be a top priority and paying attention to what your patient need and want is key.

Keep people in the know by using emails to send out:

  • Appointment reminders and follow up reminders
  • Updates about new additionals or processes at your imaging center
  • Invitations to any events your radiology group is sponsoring or hosting in the community such as free health screenings.

If you’re already sending out emails to patients and physicians, and you are not getting the response you expect, it could be that your emails are not being received due to spam filters. In other cases, it may be that your emails are not being opened because your subject lines need some work. If you’re seeing low open rates, especially with your email marketing to physicians for referrals, you should address the issue before implementing new strategies.

Admittedly, marketing to physicians for referrals isn’t easy, even if you are an experienced email marketer. But, the rewards are well worth spending the time to craft your messages carefully.
Always strive to give more than you ask in return and to respect the time and wishes of everyone you send to.

Analyzing your results regularly will help guide your future efforts. It’s crucial to know your open and click rate on each email so you can fine-tune your approach to marketing your imaging center. A/B or Split Testing is a great way to test out various content or subject lines to find what is most popular among your readers. Most email marketing services such as MailChimp offer an easy way to set up an A/B test.

Email is an effective approach to diagnostic imaging marketing if you do it right

man-with-frying-pan-cookingSending out emails without a clearly defined strategy is like cooking for dinner guests without a recipe. It might start out great, but once you get going you’re bound to run into some problems. And serving a burnt casserole at your party is not so impressive.

With some research, individual consideration, and careful planning, you will find that email is a very useful tool for gaining new business and nurturing existing relationships.

Taking a step back to assess what your patients and referring physicians really want and need from you will help you effectively incorporate email into your diagnostic imaging marketing plan with a solid path.

How would you like to market your center to referring physicians with Medical Practice Growth Tips and Doctor to Doctor articles?

Click to learn about our Radiant Email Growth System today!

The Best Patient Retention Strategies for Diagnostic Centers

Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention

Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.

How to keep radiology patientsPatients who slip through the cracks may suffer negative consequences of disrupted care, while your center loses the rewards of all the hard work that has gone into your outreach and reputation-building efforts.

Thankfully, there are many ways to keep your patients engaged with your imaging center, and they won’t break your bank. If you set them up carefully, many can even be automated!

Increase your patient retention by staying connected.

Asking patients for feedback is a great way to stay connected, get more online reviews, and pinpoint how to improve your patient experience.

Learn how MedRev automatically collects patient feedback and grows your positive reviews.

Quality Care is the first step to increase patient retention for an imaging center

This one may seem obvious, but are you going about this with the right mindset?

Strategies for patient retentionYou take pride in your staff’s training and dedication to current best practices, as well as the safety and rigor of the technologies they use. However, other metrics of quality may be an even more effective method to increase patient retention for an imaging center.

The patient’s understanding of their care and active engagement in decision making, the perceived goodwill of the staff, and ease of appointment making are just a few facets of patient experience that can make or break a patient’s relationship with your center.

Ensure that your diagnostic patients understand their exams

Although it is easy to assume that smiling, nodding patients understand what your staff is telling them, this is often not the case.

A study of patients about to undergo imaging exams found that less than half could correctly indicate whether radiation was involved in their exam, about 28% were less than satisfied with the explanation they had received about their exam, and over half wished they could discuss the exam with a radiologist beforehand.

Retaining imaging patientsTaking the time to help a patient understand the choices and services that they are being offered may help them to not only play an active role in making decisions for their health but also to stay engaged in their care.

How can you help imaging patients play an active role in decisions about their health?

  1. Consider asking the patient open-ended questions to encourage them to describe in their own words what you have discussed so that you can check for understanding.
  2. You may also think about using patient decision aids such as this online tool to help patients decide whether to be screened for lung cancer.
  3. Motivational Interviewing is a well-researched set of principles and tools that can help healthcare providers to avoid taking a paternalistic role with their patients, as this can result in the power struggles and ambivalence that lead to no-show’s as well as poor adherence to recommendations and follow-ups. Instead, these simple but powerful techniques help you to take on a collaborative partnership with your patients to keep them engaged.

Ideas for patient retentionEmpowering your imaging patients to understand and take part in their health care will result in positive outcomes, including patient satisfaction and an increase in patient retention for an imaging center.

Retaining imaging patients by training your staff in rapport-building

Every staff member has an impact on how patients will perceive any outpatient imaging center as a whole. We also know that patients who think the staff and providers are “nice” will be more likely to come back.  What might not be so obvious is how, exactly, to accomplish this, particularly in the face of time limitations or patient complaints.

Techniques such as reflective listening and asking open-ended questions will empower your staff to use every interaction as an opportunity to build rapport with each and every imaging patient that comes to your facility.

Centers that train all staff in these tools know how to keep radiology patients. Fostering rapport can also help to reduce the negative consequences of service failures. No center is perfect, and strong relationships with your patients will help you to weather the storm when mistakes are made.

Embed small kindnesses into the center itself

Colorful mini gift boxes, Ideas for patient retentionIntegrating warmth and continued connection with the patient into your center’s processes is one of the best ideas for patient retention. It turns out it’s the little things that make a big difference. Multiple studies have shown that small touches such as mailing patients postcards and letters can actually reduce suicide attempts. This highlights just how powerful small kindnesses can be.

  1. Keep in touch with your patients, for example by mailing birthday or holiday cards. Not only does keeping in touch with your patients show them that you care, it can also help remind them to take stock of their health, which could mean coming in for a follow-up.
  2. Make your patients comfortable while they are at your imaging facility for their visit. You can further strengthen your relationship by keeping your waiting room hospitable and having small conveniences available.

Many times it’s the little things that people remember. If you’re struggling with how to keep radiology patients happy, don’t overlook the details.

Retaining imaging patients means giving your patients resources that matter to them

When considering strategies for patient retention, providing value to your patients is crucial. And we’re not just talking about a low price here. Help your patients make the most of their time with you, as well as the interactions you have with them outside your imaging facility.

Schedule quickly to help your patients to keep their appointments.

Thumbtacks in calendar to keep radiology patientsA large study of 54,652 radiology exam appointments showed that no-shows were more frequent if there were more days between the appointment and the day it was scheduled. Not surprisingly, patients who had missed appointments in the past were also at higher risk for missing them again. Get patients scheduled as quickly as possible, and use reminders to help patients remember their appointments. If a patient has no-showed previously, consider using multiple reminders to assist them.

Stay connected with your patients through radiology email marketing

Radiology patient retention can benefit from some of the same automated email strategies that help other businesses. These may include:

  • Emails welcoming them to the imaging center
  • Emails providing requested content
    • Example: A potential patient enters their email address into your center’s website so that they can receive an e-brochure on screening recommendations for their age group
  • Emails that invite the patient to get to know the center better. This could be an invitation to like or follow your facility on social media, or an invitation to a community event the center is hosting or sponsoring.
  • Emails that ask the patient questions that would help to inform your patient care and/or marketing strategies and help the patient to feel heard and valued
    • Example: A patient satisfaction survey after an appointment visit
    • Example: Asking patients what their biggest concern is about a particular imaging exam
  • Emails that ask the patient to review your center online (e.g., on Yelp, etc.)
  • Although positive reviews will help you to engage new patients, writing reviews on your behalf may also help your patients to be even more committed to your center!
  • Newsletter emails
    • Example: Patient stories about how your center has helped them, news about how the center is improving and growing, information about how your center helps the local community

Strategies to keep new patientsTip: Make your emails even more effective and memorable with these Diagnostic Center Email Signature Tips

These strategies for diagnostic patient retention will lead your facility to success

There are a wealth of strategies for diagnostic patient retention, both human-centered and technology-assisted, that can help you make sure you keep your patients happy.

These retention tools require some investment or training up front but can become an automatic part of your imaging center’s daily routines. Not only will they help you with patient retention, but they also help to foster a positive workplace culture at your radiology center!

Growing your imaging center doesn’t have to be hard!

Click to learn about our diagnostic growth products and services to help your center prosper.

Great strategy guides have been created for increasing patient referrals to new and growing diagnostic imaging centers, but much less is written about strategies for diagnostic patient retention

Focusing only on marketing your imaging center to gain new patients may mean failing to nurture existing patients, which can hinder your efforts to build your imaging center’s reputation. And a good reputation is key to gaining new diagnostics patients and growing your imaging center overall.

How to keep radiology patientsPatients who slip through the cracks may suffer negative consequences of disrupted care, while your center loses the rewards of all the hard work that has gone into your outreach and reputation-building efforts.

Thankfully, there are many ways to keep your patients engaged with your imaging center, and they won’t break your bank. If you set them up carefully, many can even be automated!

Increase your patient retention by staying connected.

Asking patients for feedback is a great way to stay connected, get more online reviews, and pinpoint how to improve your patient experience.

Learn how MedRev automatically collects patient feedback and grows your positive reviews.

Quality Care is the first step to increase patient retention for an imaging center

This one may seem obvious, but are you going about this with the right mindset?

Strategies for patient retentionYou take pride in your staff’s training and dedication to current best practices, as well as the safety and rigor of the technologies they use. However, other metrics of quality may be an even more effective method to increase patient retention for an imaging center.

The patient’s understanding of their care and active engagement in decision making, the perceived goodwill of the staff, and ease of appointment making are just a few facets of patient experience that can make or break a patient’s relationship with your center.

Ensure that your diagnostic patients understand their exams

Although it is easy to assume that smiling, nodding patients understand what your staff is telling them, this is often not the case.

A study of patients about to undergo imaging exams found that less than half could correctly indicate whether radiation was involved in their exam, about 28% were less than satisfied with the explanation they had received about their exam, and over half wished they could discuss the exam with a radiologist beforehand.

Retaining imaging patientsTaking the time to help a patient understand the choices and services that they are being offered may help them to not only play an active role in making decisions for their health but also to stay engaged in their care.

How can you help imaging patients play an active role in decisions about their health?

  1. Consider asking the patient open-ended questions to encourage them to describe in their own words what you have discussed so that you can check for understanding.
  2. You may also think about using patient decision aids such as this online tool to help patients decide whether to be screened for lung cancer.
  3. Motivational Interviewing is a well-researched set of principles and tools that can help healthcare providers to avoid taking a paternalistic role with their patients, as this can result in the power struggles and ambivalence that lead to no-show’s as well as poor adherence to recommendations and follow-ups. Instead, these simple but powerful techniques help you to take on a collaborative partnership with your patients to keep them engaged.

Ideas for patient retentionEmpowering your imaging patients to understand and take part in their health care will result in positive outcomes, including patient satisfaction and an increase in patient retention for an imaging center.

Retaining imaging patients by training your staff in rapport-building

Every staff member has an impact on how patients will perceive any outpatient imaging center as a whole. We also know that patients who think the staff and providers are “nice” will be more likely to come back.  What might not be so obvious is how, exactly, to accomplish this, particularly in the face of time limitations or patient complaints.

Techniques such as reflective listening and asking open-ended questions will empower your staff to use every interaction as an opportunity to build rapport with each and every imaging patient that comes to your facility.

Centers that train all staff in these tools know how to keep radiology patients. Fostering rapport can also help to reduce the negative consequences of service failures. No center is perfect, and strong relationships with your patients will help you to weather the storm when mistakes are made.

Embed small kindnesses into the center itself

Colorful mini gift boxes, Ideas for patient retentionIntegrating warmth and continued connection with the patient into your center’s processes is one of the best ideas for patient retention. It turns out it’s the little things that make a big difference. Multiple studies have shown that small touches such as mailing patients postcards and letters can actually reduce suicide attempts. This highlights just how powerful small kindnesses can be.

  1. Keep in touch with your patients, for example by mailing birthday or holiday cards. Not only does keeping in touch with your patients show them that you care, it can also help remind them to take stock of their health, which could mean coming in for a follow-up.
  2. Make your patients comfortable while they are at your imaging facility for their visit. You can further strengthen your relationship by keeping your waiting room hospitable and having small conveniences available.

Many times it’s the little things that people remember. If you’re struggling with how to keep radiology patients happy, don’t overlook the details.

Retaining imaging patients means giving your patients resources that matter to them

When considering strategies for patient retention, providing value to your patients is crucial. And we’re not just talking about a low price here. Help your patients make the most of their time with you, as well as the interactions you have with them outside your imaging facility.

Schedule quickly to help your patients to keep their appointments.

Thumbtacks in calendar to keep radiology patientsA large study of 54,652 radiology exam appointments showed that no-shows were more frequent if there were more days between the appointment and the day it was scheduled. Not surprisingly, patients who had missed appointments in the past were also at higher risk for missing them again. Get patients scheduled as quickly as possible, and use reminders to help patients remember their appointments. If a patient has no-showed previously, consider using multiple reminders to assist them.

Stay connected with your patients through radiology email marketing

Radiology patient retention can benefit from some of the same automated email strategies that help other businesses. These may include:

  • Emails welcoming them to the imaging center
  • Emails providing requested content
    • Example: A potential patient enters their email address into your center’s website so that they can receive an e-brochure on screening recommendations for their age group
  • Emails that invite the patient to get to know the center better. This could be an invitation to like or follow your facility on social media, or an invitation to a community event the center is hosting or sponsoring.
  • Emails that ask the patient questions that would help to inform your patient care and/or marketing strategies and help the patient to feel heard and valued
    • Example: A patient satisfaction survey after an appointment visit
    • Example: Asking patients what their biggest concern is about a particular imaging exam
  • Emails that ask the patient to review your center online (e.g., on Yelp, etc.)
  • Although positive reviews will help you to engage new patients, writing reviews on your behalf may also help your patients to be even more committed to your center!
  • Newsletter emails
    • Example: Patient stories about how your center has helped them, news about how the center is improving and growing, information about how your center helps the local community

Strategies to keep new patientsTip: Make your emails even more effective and memorable with these Diagnostic Center Email Signature Tips

These strategies for diagnostic patient retention will lead your facility to success

There are a wealth of strategies for diagnostic patient retention, both human-centered and technology-assisted, that can help you make sure you keep your patients happy.

These retention tools require some investment or training up front but can become an automatic part of your imaging center’s daily routines. Not only will they help you with patient retention, but they also help to foster a positive workplace culture at your radiology center!

Growing your imaging center doesn’t have to be hard!

Click to learn about our diagnostic growth products and services to help your center prosper.

Email Signature Tricks for Diagnostic Imaging Marketing

A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.

Below we will show you how an effective email signature can be created in a matter of minutes.

Looking for a better way to send out more effective emails from your diagnostic center?

Click to learn how professional and educational email marketing can grow your diagnostic center!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

Radiology Marketing Strategy: All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals.

So, what does a memorable email signature need?

Most imaging centers have the minimum. This includes:

  1. Your Full Name
  2. Your Diagnostic & Imaging Center’s Address
  3. Your Diagnostic & Imaging Center’s Website

That’s a great start, but here’ what you really need for radiology marketing strategy:

  1. A link to your Imaging Center’s Facebook Page and other Business Profiles
  2. Your Title or Position
  3. Your Logo
  4. Your Email Address (yes, I said that)

Here are 3 key email steps below to pique the interest of a Referring Physician

1. Add Your Email Address to Your Email Signature

It’s funny how a  little thing like this can have such an impact.  Most people feel that it is redundant to add your email address to your signature.  Actually, you are making it easier for your referring physician to save your information and remember who you are.  

This technique sets you apart from those other 123 emails your reader is getting today. 

Email signature diagnostic imaging marketing

2. Make Sure Your Email Signature is Branded In Line Your Other Radiology Marketing Efforts

Your email signature is a form of branding which is key to any diagnostic imaging marketing strategy.  Just as you would take into consideration font size, type, and color on a piece of marketing collateral, use the same principle here too.  Color plays a big part.  Change the font color of your name to match the branding of your facility.  This helps it stand out and adds consistency to your overall marketing.

Go a step further and change the font color of your title and email address to match your name.  This helps your referring physicians quickly identify what they need in a well-organized signature. Another benefit of adding color to portions of your signature is that it will break up your name, title, and website from the middle portion featuring your business address.

Remember to test your color on multiple devices to be sure it is clearly visible.

radiology marketing strategy

3. Get Creative With Your Layout

Who says your email signature has to read like a standard line-by-line paragraph? Actually, you can get your referring physician’s attention by being creative in unique ways.  For example, add your facility’s logo to your signature and move it out to the right of your contact information. Enlarge your logo to cover ⅔ of the signature.  Since we read from left to right, your contact information is the first that is read and your logo is the last.  Embed a link to your website within your logo for an interesting Call to Action.

diagnostic imaging marketing

Want To Kick Your Diagnostics Imaging Marketing Into High Gear?

The tips above cover a lot. But there is so much more you can do! Incorporating effective emails into your diagnostic imaging marketing plan means using what you have to your advantage.

Use Your Radiology Blog in Your Email Signature to Generate Added Interest.

To really stand out, consider adding

  1. Your Headshot
  2. A Link to your Blog
  3. A Link to a relevant article on your Blog
  4. A featured image from your Blog as your link

Are You Seeing Low Open Rates on Your Emails? This article can help!

It’s the little things that matter is a phrase that holds true in many instances. Your mail signature is one of them.  By making just a few small adjustments, you will set yourself apart from your diagnostic imaging marketing competition, increasing the chances of your diagnostic and imaging facility being remembered, thus creating an increased chance of new business with referring physicians.

Download the Email Signatures Template

Still not getting the response rate you’re looking for?

Your diagnostic center’s online reputation could be to blame! Learn how you can get more positive reviews to boost your business.

A Good Email Signature Is an Easily Accessible Tool in Your Diagnostic Imaging Marketing Strategy Toolkit

According to Sumo, the average person receives 124 business related emails per day. That’s a lot of competition. When it comes to diagnostic imaging marketing, there are several tactics to get you noticed. One of the simplest, yet often overlooked, is having a good email signature.

Below we will show you how an effective email signature can be created in a matter of minutes.

Looking for a better way to send out more effective emails from your diagnostic center?

Click to learn how professional and educational email marketing can grow your diagnostic center!

How a Simple Addition to Your Email Signature Can Generate Sustained Interest and More Patient Referrals

Radiology Marketing Strategy: All aspects of marketing your diagnostic center should aim to be memorable.  If your signature doesn’t stand out and provide useful information to your reader, you could be missing out on connecting with your community and getting new patient referrals.

So, what does a memorable email signature need?

Most imaging centers have the minimum. This includes:

  1. Your Full Name
  2. Your Diagnostic & Imaging Center’s Address
  3. Your Diagnostic & Imaging Center’s Website

That’s a great start, but here’ what you really need for radiology marketing strategy:

  1. A link to your Imaging Center’s Facebook Page and other Business Profiles
  2. Your Title or Position
  3. Your Logo
  4. Your Email Address (yes, I said that)

Here are 3 key email steps below to pique the interest of a Referring Physician

1. Add Your Email Address to Your Email Signature

It’s funny how a  little thing like this can have such an impact.  Most people feel that it is redundant to add your email address to your signature.  Actually, you are making it easier for your referring physician to save your information and remember who you are.  

This technique sets you apart from those other 123 emails your reader is getting today. 

Email signature diagnostic imaging marketing

2. Make Sure Your Email Signature is Branded In Line Your Other Radiology Marketing Efforts

Your email signature is a form of branding which is key to any diagnostic imaging marketing strategy.  Just as you would take into consideration font size, type, and color on a piece of marketing collateral, use the same principle here too.  Color plays a big part.  Change the font color of your name to match the branding of your facility.  This helps it stand out and adds consistency to your overall marketing.

Go a step further and change the font color of your title and email address to match your name.  This helps your referring physicians quickly identify what they need in a well-organized signature. Another benefit of adding color to portions of your signature is that it will break up your name, title, and website from the middle portion featuring your business address.

Remember to test your color on multiple devices to be sure it is clearly visible.

radiology marketing strategy

3. Get Creative With Your Layout

Who says your email signature has to read like a standard line-by-line paragraph? Actually, you can get your referring physician’s attention by being creative in unique ways.  For example, add your facility’s logo to your signature and move it out to the right of your contact information. Enlarge your logo to cover ⅔ of the signature.  Since we read from left to right, your contact information is the first that is read and your logo is the last.  Embed a link to your website within your logo for an interesting Call to Action.

diagnostic imaging marketing

Want To Kick Your Diagnostics Imaging Marketing Into High Gear?

The tips above cover a lot. But there is so much more you can do! Incorporating effective emails into your diagnostic imaging marketing plan means using what you have to your advantage.

Use Your Radiology Blog in Your Email Signature to Generate Added Interest.

To really stand out, consider adding

  1. Your Headshot
  2. A Link to your Blog
  3. A Link to a relevant article on your Blog
  4. A featured image from your Blog as your link

Are You Seeing Low Open Rates on Your Emails? This article can help!

It’s the little things that matter is a phrase that holds true in many instances. Your mail signature is one of them.  By making just a few small adjustments, you will set yourself apart from your diagnostic imaging marketing competition, increasing the chances of your diagnostic and imaging facility being remembered, thus creating an increased chance of new business with referring physicians.

Download the Email Signatures Template

Still not getting the response rate you’re looking for?

Your diagnostic center’s online reputation could be to blame! Learn how you can get more positive reviews to boost your business.

Where & How To Start an Imaging Center

There are two important questions to answer relating to starting an imaging center.

The first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

The second is perhaps more important and needs to be answered first: What does it take to start an imaging center?

This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

Click to read about our diagnostic marketing products and services to grow your center.

Assessing Imaging Center Profitability

Before you start creating a vision and a marketing plan for a  new imaging center, you’ll want to do some research. For your radiology center business plan, Imaging center profitability may be on a long-term upward trend, but with healthcare reform and economic changes, there are no guarantees. Is it worth the risk? The only way to answer this is to do the research specific to your situation and location.

Starting an imaging center is not cheap.

You’ll have to put in a lot of money upfront and it can take time to start making a profit. Will you need investors, a business partner, or some loans? Crunching the numbers should be your first step.

Ask Yourself a Lot of Questions

These are dozens of questions you will want to ask yourself in order to determine whether starting an imaging center is a good choice for you. Questions will help guide your research and planning into the financial and marketing aspects of opening an imaging center.

Consider The Location You’re Thinking About Opening an Imaging Center In

The number one rule of all real estate is location, location. location. Sounds easy but there some specific considerations to take into account when we are talking about where to open an imaging center.

Locations near physician’s offices and near the hospital are ideal.

start an imaging center locationMore specifically, your imaging center should be located near the offices of your Referring Physicians. It needs to be accessible and convenient for the patients.  Often a physician will recommend a certain test for a patient and tell the patient to come back to his office when it is completed.

Even if a test is not able to be performed immediately or even in the next few days, the patient likely lives or works nearby or at least is familiar with the area.

Pick a location that’s easy to find

If the patient cannot easily locate the radiology imaging center his or her physician recommended, it is the patient’s prerogative to go to any location he or she chooses.  Missed appointments mean your radiology marketing budget is taking a hit.

Diagnostics Building Specifications

building viewIt is difficult to find a free-standing building that is suitable for all of the requirements for an outpatient imaging center. Even if your chosen building was built as an imaging center, changes will likely have to be made. 

It’s up to you to make sure your facility meets all the requirements.

Look and Feel of the Place

Additionally, you’ll want to consider the overall appearance of the center both inside and out. If the building is old and the rooms are cramped, it could steer potential patients and referring physicians away from you.

Parking and Public Transportation to your Imaging Center

There must be enough parking spaces and many patients will need handicapped spaces. If the building is not free-standing, you must be cognizant of the types of businesses above your planned imaging center.

Ideally, your imaging center will be located within easy reach of public transportation. Otherwise, you are limiting your patient pool to those who have a vehicle.

MRI Specific Considerations

start an imaging center with MRIYou must carefully consider the ideal location for the MRI room.

The MRI machine should be placed in an RF-shielded (radio-frequency) room.

The MRI space consists of three nested components:

  1. An outer shell for structural support
  2. A middle metallic RF-shield
  3. An interior layer made of finish materials

It takes extra space for these items and they must be constructed properly. It can not be too close to moving traffic as that may interfere with the machine’s capabilities.

Steer Clear of ALL METAL

If metal is allowed in the room, catastrophe will ensue. Many times a “foyer” is constructed at the entrance to the MRI room with metal detectors to ensure there are no mistakes.

Consider The Noise of the MRI

The machine is noisy when in use and will possibly be a nuisance to any upstairs or even downstairs neighbors. If your facility is not in a stand-alone building you should assess the possibility of upsetting your neighbors. You also want to take into account any area of your facility that may be sound sensitive and make sure it’s not near any noisy equipment.

Additional MRI Considerations

Depending on where you are, the MRI may have to be a minimum distance away from moving vehicles as well. This includes lawnmowers and trash collection trucks when they are in use. 

CT & X-Ray Machines

The x-ray room and the CT room will have to be lead lined. There will be questions about storage and elimination of any chemicals that may be needed for any specialty machines. Newer machines may not be as “hazardous” as older machines so a decision concerning what radiographic machines to purchase may have to be done prior to the final plans for the building.

Installing The Equipment

Remember, the machines to be installed are more often than not very large and very heavy. They will not fit through a doorway. Often the outside wall of the building will have to be removed for the installation, especially for the MRI. After installation, the wall, as well as any required lining, will have to re-installed. The ceiling of the room also will have to be lined.

The Pros Know Best

blueprints

Start an imaging center: After deliberating and choosing a suitable location for your center, the hard work begins. Even if the building is already built, even as an imaging center, work will have to be done to the premises.

The layout of the facility should be designed by a professional in the area of imaging centers. Dimensions of rooms may vary wildly depending on the footprint of the proposed or existing building.

An MRI requires definitive parameters that a CT exam room or a room for a plain x-ray machine will not need. You’ll need to think about the width of the hallways and the location of the different modalities, as well as the location of the front desk and even the bathrooms.

Think your plans are done? Not till Uncle Sam says so!

After getting the plans drawn and approved by all of the stakeholders involved in the project, the process is just beginning. The county will have its say on the construction or the remodeling of the buildings. There will be details from the building department of your county that may also have specifications for the build of the center. They will go over every aspect in detail. You may think you have thought of every contingency but this is rarely the case.

Where are the exits on the building? Where will the fire extinguishers be placed? Don’t forget about those required pesky water fountains. What about sprinkler heads? Oh no, this may interfere with the MRI machine. You may also have to educate the authorities on the requirements of the machines you will be installing. It can be a difficult and tedious process.

Keeping Your Patients Happy

The entrance to your facility is very important. You need to be sure it makes all patients feel welcome and at ease.  Keeping your patients happy also means the look of the interior is crucial. An interior decorator may be utilized to get the perfect “feel” of the imaging center.

radiology center business plan

Think Beyond The Building

A beautiful facility is a great start, but before you need to think ahead. How will you attract top-notch employees? How can you get 5-star online reviews ethically right out the gate? Established competitors have already considered these points and if you want to succeed you cannot overlook them.

From the start, you should utilize a reputation management system to gather patient experience data and build your positive online reviews. Here’s how to build a positive online reputation right from the start.

Ready to Get Started?

Now that you have your plans in place, the land or building is purchased or at least under contract or option, it is time to begin. You may have thought that getting to this point was difficult but more work, the hard work, is about to begin.

Start an imaging center: Using a Contractor

You may have a contractor or you may have decided to handle the renovations or building yourself. It is not impossible and can be done. By now you know your design inside out. Your contractor should too but it is still your money. If mistakes are made, you are the one who will have to live with them.

Go to the site daily and check on everything.

From the site preparation to the actual building of the imaging center, if the site work is off and needs to be fixed at a later date, you will have to pay for it. Since you’re already paying a pretty penny, you’re not going to want to tack on extra costs because of a misunderstanding. Mistakes can be fixed, but always at a cost, and most often you will have to pay the bill.

Using a Foreman

Foreman to start an imaging centerIf you have decided to be your own contractor, hire a foreman. A good foreman can save you aggravation and money. Not only can he take care of the details, but he should be able to set up an approximate, or definitive timeline for the completion of the work as well as a reliable cost. His knowledge will be invaluable.

Building a Great Staff for your Radiology Center Business Plan

Building a great staff for your imaging center takes time and effort. Consider hiring a chief technologist and let him or her interview prospective employees. If you have chosen well, that person will make a list of individuals they have worked with in the past and will know who is good and who is not. Their judgment may be better than yours in this case.

Don’t wait for your building to be completed to begin this step. Relocating, leaving another job, and upcoming travel can all play a part in when your new employees can start, not to mention training time.

Imaging Center Profitability: Co-ordinate your schedule with the vendors of your equipment.

Your machines should be ready to be installed at the proper time in relation to the building. The realization is that often what the salesman told you and reality may be different. The fact of the matter is that things may have changed over time. You should check and recheck all of the details to make this step as smooth as possible.

Finally, You Are Ready To Open Your Imaging Center

After following this guide to start an imaging center, you’ll be ready to, well, open the place! You overcame a lot to get here, now the real work begins. 

Your next big hurdle is to go out there and get the businessGo for it. You can do this!

Have you done your research? Get the knowledge to get ahead!

Find the best strategies for patient retention, data security, generating great online reviews, and more!

There are two important questions to answer relating to starting an imaging center.

The first is: Should you open a diagnostic imaging center? The answer to this one will vary depending on who’s asking it. 

The second is perhaps more important and needs to be answered first: What does it take to start an imaging center?

This article is going to give you everything you need to know about building an imaging center so you can come to an informed conclusion on whether or not this endeavor is right for you.

Setting up a marketing strategy for your new imaging center?

Click to read about our diagnostic marketing products and services to grow your center.

Assessing Imaging Center Profitability

Before you start creating a vision and a marketing plan for a  new imaging center, you’ll want to do some research. For your radiology center business plan, Imaging center profitability may be on a long-term upward trend, but with healthcare reform and economic changes, there are no guarantees. Is it worth the risk? The only way to answer this is to do the research specific to your situation and location.

Starting an imaging center is not cheap.

You’ll have to put in a lot of money upfront and it can take time to start making a profit. Will you need investors, a business partner, or some loans? Crunching the numbers should be your first step.

Ask Yourself a Lot of Questions

These are dozens of questions you will want to ask yourself in order to determine whether starting an imaging center is a good choice for you. Questions will help guide your research and planning into the financial and marketing aspects of opening an imaging center.

Consider The Location You’re Thinking About Opening an Imaging Center In

The number one rule of all real estate is location, location. location. Sounds easy but there some specific considerations to take into account when we are talking about where to open an imaging center.

Locations near physician’s offices and near the hospital are ideal.

start an imaging center locationMore specifically, your imaging center should be located near the offices of your Referring Physicians. It needs to be accessible and convenient for the patients.  Often a physician will recommend a certain test for a patient and tell the patient to come back to his office when it is completed.

Even if a test is not able to be performed immediately or even in the next few days, the patient likely lives or works nearby or at least is familiar with the area.

Pick a location that’s easy to find

If the patient cannot easily locate the radiology imaging center his or her physician recommended, it is the patient’s prerogative to go to any location he or she chooses.  Missed appointments mean your radiology marketing budget is taking a hit.

Diagnostics Building Specifications

building viewIt is difficult to find a free-standing building that is suitable for all of the requirements for an outpatient imaging center. Even if your chosen building was built as an imaging center, changes will likely have to be made. 

It’s up to you to make sure your facility meets all the requirements.

Look and Feel of the Place

Additionally, you’ll want to consider the overall appearance of the center both inside and out. If the building is old and the rooms are cramped, it could steer potential patients and referring physicians away from you.

Parking and Public Transportation to your Imaging Center

There must be enough parking spaces and many patients will need handicapped spaces. If the building is not free-standing, you must be cognizant of the types of businesses above your planned imaging center.

Ideally, your imaging center will be located within easy reach of public transportation. Otherwise, you are limiting your patient pool to those who have a vehicle.

MRI Specific Considerations

start an imaging center with MRIYou must carefully consider the ideal location for the MRI room.

The MRI machine should be placed in an RF-shielded (radio-frequency) room.

The MRI space consists of three nested components:

  1. An outer shell for structural support
  2. A middle metallic RF-shield
  3. An interior layer made of finish materials

It takes extra space for these items and they must be constructed properly. It can not be too close to moving traffic as that may interfere with the machine’s capabilities.

Steer Clear of ALL METAL

If metal is allowed in the room, catastrophe will ensue. Many times a “foyer” is constructed at the entrance to the MRI room with metal detectors to ensure there are no mistakes.

Consider The Noise of the MRI

The machine is noisy when in use and will possibly be a nuisance to any upstairs or even downstairs neighbors. If your facility is not in a stand-alone building you should assess the possibility of upsetting your neighbors. You also want to take into account any area of your facility that may be sound sensitive and make sure it’s not near any noisy equipment.

Additional MRI Considerations

Depending on where you are, the MRI may have to be a minimum distance away from moving vehicles as well. This includes lawnmowers and trash collection trucks when they are in use. 

CT & X-Ray Machines

The x-ray room and the CT room will have to be lead lined. There will be questions about storage and elimination of any chemicals that may be needed for any specialty machines. Newer machines may not be as “hazardous” as older machines so a decision concerning what radiographic machines to purchase may have to be done prior to the final plans for the building.

Installing The Equipment

Remember, the machines to be installed are more often than not very large and very heavy. They will not fit through a doorway. Often the outside wall of the building will have to be removed for the installation, especially for the MRI. After installation, the wall, as well as any required lining, will have to re-installed. The ceiling of the room also will have to be lined.

The Pros Know Best

blueprints

Start an imaging center: After deliberating and choosing a suitable location for your center, the hard work begins. Even if the building is already built, even as an imaging center, work will have to be done to the premises.

The layout of the facility should be designed by a professional in the area of imaging centers. Dimensions of rooms may vary wildly depending on the footprint of the proposed or existing building.

An MRI requires definitive parameters that a CT exam room or a room for a plain x-ray machine will not need. You’ll need to think about the width of the hallways and the location of the different modalities, as well as the location of the front desk and even the bathrooms.

Think your plans are done? Not till Uncle Sam says so!

After getting the plans drawn and approved by all of the stakeholders involved in the project, the process is just beginning. The county will have its say on the construction or the remodeling of the buildings. There will be details from the building department of your county that may also have specifications for the build of the center. They will go over every aspect in detail. You may think you have thought of every contingency but this is rarely the case.

Where are the exits on the building? Where will the fire extinguishers be placed? Don’t forget about those required pesky water fountains. What about sprinkler heads? Oh no, this may interfere with the MRI machine. You may also have to educate the authorities on the requirements of the machines you will be installing. It can be a difficult and tedious process.

Keeping Your Patients Happy

The entrance to your facility is very important. You need to be sure it makes all patients feel welcome and at ease.  Keeping your patients happy also means the look of the interior is crucial. An interior decorator may be utilized to get the perfect “feel” of the imaging center.

radiology center business plan

Think Beyond The Building

A beautiful facility is a great start, but before you need to think ahead. How will you attract top-notch employees? How can you get 5-star online reviews ethically right out the gate? Established competitors have already considered these points and if you want to succeed you cannot overlook them.

From the start, you should utilize a reputation management system to gather patient experience data and build your positive online reviews. Here’s how to build a positive online reputation right from the start.

Ready to Get Started?

Now that you have your plans in place, the land or building is purchased or at least under contract or option, it is time to begin. You may have thought that getting to this point was difficult but more work, the hard work, is about to begin.

Start an imaging center: Using a Contractor

You may have a contractor or you may have decided to handle the renovations or building yourself. It is not impossible and can be done. By now you know your design inside out. Your contractor should too but it is still your money. If mistakes are made, you are the one who will have to live with them.

Go to the site daily and check on everything.

From the site preparation to the actual building of the imaging center, if the site work is off and needs to be fixed at a later date, you will have to pay for it. Since you’re already paying a pretty penny, you’re not going to want to tack on extra costs because of a misunderstanding. Mistakes can be fixed, but always at a cost, and most often you will have to pay the bill.

Using a Foreman

Foreman to start an imaging centerIf you have decided to be your own contractor, hire a foreman. A good foreman can save you aggravation and money. Not only can he take care of the details, but he should be able to set up an approximate, or definitive timeline for the completion of the work as well as a reliable cost. His knowledge will be invaluable.

Building a Great Staff for your Radiology Center Business Plan

Building a great staff for your imaging center takes time and effort. Consider hiring a chief technologist and let him or her interview prospective employees. If you have chosen well, that person will make a list of individuals they have worked with in the past and will know who is good and who is not. Their judgment may be better than yours in this case.

Don’t wait for your building to be completed to begin this step. Relocating, leaving another job, and upcoming travel can all play a part in when your new employees can start, not to mention training time.

Imaging Center Profitability: Co-ordinate your schedule with the vendors of your equipment.

Your machines should be ready to be installed at the proper time in relation to the building. The realization is that often what the salesman told you and reality may be different. The fact of the matter is that things may have changed over time. You should check and recheck all of the details to make this step as smooth as possible.

Finally, You Are Ready To Open Your Imaging Center

After following this guide to start an imaging center, you’ll be ready to, well, open the place! You overcame a lot to get here, now the real work begins. 

Your next big hurdle is to go out there and get the businessGo for it. You can do this!

Have you done your research? Get the knowledge to get ahead!

Find the best strategies for patient retention, data security, generating great online reviews, and more!

New Imaging Center Secrets to Success

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success. Today patients are more proactive than ever when it comes to selecting a medical provider.

Whether your imaging center is new or not, you won’t get far without patients.

Patients are at the core of any diagnostics center, new or old. Give your patients a reason to choose you over your competitors by building and maintaining trust through excellent service and great online reviews.

It’s especially important to generate positive online reviews from happy patients when you’re new to the game.

Get great online reviews fast and gather feedback to improve your patient experience automatically.

The Stark Truth

In 1988, Stark introduced an “Ethics in Patient Referrals Act” bill concerning physician self-referrals. Thus the Stark Law was enacted. It was a good law for all patients in the US. Many imaging centers have tried to outsmart the laws but it is not to be. Thus physicians have few, if any, incentives to refer to your imaging center.

Open an imaging center, stark lawHowever, all is not lost. Patients still have to have exams and physicians still have to refer them. The trick is to get your imaging center to be the main referral center. Some physicians will never send to you. They have allegiance to the center they are sending their patients to.

Front desk clerks do not always want to make changes. They may have been in communication with others at the center they are sending to and feel obligated to send to them. It is difficult to change habits and to get people to adapt to new ways of doing things, regardless of the benefits. How many times have you heard ”but we have always done it this way.”

albert einsteinYour job is to encourage them to give you a chance. Remember, they are very busy and are used to the way they have always done things. You have to give them a reason why your center is better and why they should refer to you. If the physician-employer tells their front desk to use you, they certainly will. If the patient requests your center, the physician’s office will have no choice but to oblige them. However, barring that, you will have to be very convincing if you want to open an imaging center.

Open an Imaging Center: Money, Money, Money

The reason to spend your time and finances and take a chance on an imaging center is, to be blunt, money. If you do not work hard and have faith and confidence, along with good solid numbers from extensive research, you definitely will not succeed. You might as well take a trip to Las Vegas and put all of your and your stakeholder’s money on red.

There is a much better chance with an Imaging Center if you have done your homework and have a method for success. Before even purchasing the land and building your Center, you must do some homework. There are important questions that have to be answered.

Questions and More Questions

  1. How many physicians are located near your center and how many diagnostics tests are they expected to need?
  2. What specialities do these physicians practice?
  3. Will these physicians order enough scans to support your business?
  4. Do these physicians have their own equipment in their offices?
  5. Why would physicians send to you instead of the hospital or an existing center?
  6. What is the mix of exams ordered?
  7. Is the service physicians and patients are currently receiving adequate for their needs?
  8. What would it take to convince physicians to send patients to your center?
  9. If you open an imaging center, who are the radiologists you will be using?
  10. What will be the costs of the radiologists?
  11. Are the radiologists considered to be good in their field by the referring offices?
  12. Have you included the cost of maintenance contracts in your budget?
  13. Have you taken into consideration the time your machines might be down for maintenance?
  14. Have you researched the possible billing alternatives?
  15. Is it cheaper for you to do the billing in your office or are you going to utilize a service?
  16. If you are going to do the billing yourself, can you collect more or less than a service?
  17. Do you have the physical resources to handle billing in your office?
  18. Is your estimated budget for your center realistic?
  19. Do you have a big enough bankroll to carry your center until it is cash flow positive?
  20. Have you researched the reimbursement for the scans you will be providing?
  21. Have you taken into account a decrease in the possible reimbursement?
  22. Have you considered and pursued hospital affiliations that may increase your reimbursement?
  23. Have you taken into account the possible overstatements by physicians offices?
  24. Have you researched the possibility of success against other centers being utilized by physicians offices?
  25. Have you started the paperwork to join different insurance plans?
  26. Do you have a plan to reach the financial goals necessary for the center to be viable?
  27. How long will it take to reach this goal?

research open an imaging center

Decisions

After researching these questions you need to be critical and decide if the answers warrant opening an imaging center. How much experience do you have, not only running a business but in the medical field in particular? There are always more problems on the horizon that you may have thought about. And it will be your job to solve them.

If you have made the jump to open a center, or perhaps you already have one, it is time to get serious about obtaining patients. You have to work on this every day. It is the backbone of your business. Anyone can open a business but not everyone has the ability to make it thrive.  

If you need professional help, get it. This includes all aspects of your business. Often it is cheaper to pay for someone’s expertise than to learn it the hard way. Time is indeed money. The bills do not take a vacation because you want to. You will have to come back to reality when your employees are to be paid. They are not concerned about your cash flow, only you are.

find patients to open an imaging centerTo open an imaging center, you must be innovative in finding ways to obtain more patients. Figure out what patients are looking for in an imaging center. It often relates to costs. In today’s market with deductibles so high, many patients of the past are going without the necessary tests.

Many businesses are attempting to cut costs and may be self-insured. Many victims of accidents want auto insurance to pay their bills but do not know how to make it happen. What can you do to help with their problem and solve yours at the same time?

The answers are out there. You only need to find them.

Gaining knowledge of your local market is the first step in creating an effective diagnostic marketing plan.

Click to learn how we can provide an in-depth analysis of your referring providers and local market!

Owning an Imaging Center used to be a direct path to riches. Not anymore. In the past, before the Stark Law, anyone could open an imaging center, provide an incentive to physicians in the area to refer all of their patient exams to the center, and you were assured of success. Today patients are more proactive than ever when it comes to selecting a medical provider.

Whether your imaging center is new or not, you won’t get far without patients.

Patients are at the core of any diagnostics center, new or old. Give your patients a reason to choose you over your competitors by building and maintaining trust through excellent service and great online reviews.

It’s especially important to generate positive online reviews from happy patients when you’re new to the game.

Get great online reviews fast and gather feedback to improve your patient experience automatically.

The Stark Truth

In 1988, Stark introduced an “Ethics in Patient Referrals Act” bill concerning physician self-referrals. Thus the Stark Law was enacted. It was a good law for all patients in the US. Many imaging centers have tried to outsmart the laws but it is not to be. Thus physicians have few, if any, incentives to refer to your imaging center.

Open an imaging center, stark lawHowever, all is not lost. Patients still have to have exams and physicians still have to refer them. The trick is to get your imaging center to be the main referral center. Some physicians will never send to you. They have allegiance to the center they are sending their patients to.

Front desk clerks do not always want to make changes. They may have been in communication with others at the center they are sending to and feel obligated to send to them. It is difficult to change habits and to get people to adapt to new ways of doing things, regardless of the benefits. How many times have you heard ”but we have always done it this way.”

albert einsteinYour job is to encourage them to give you a chance. Remember, they are very busy and are used to the way they have always done things. You have to give them a reason why your center is better and why they should refer to you. If the physician-employer tells their front desk to use you, they certainly will. If the patient requests your center, the physician’s office will have no choice but to oblige them. However, barring that, you will have to be very convincing if you want to open an imaging center.

Open an Imaging Center: Money, Money, Money

The reason to spend your time and finances and take a chance on an imaging center is, to be blunt, money. If you do not work hard and have faith and confidence, along with good solid numbers from extensive research, you definitely will not succeed. You might as well take a trip to Las Vegas and put all of your and your stakeholder’s money on red.

There is a much better chance with an Imaging Center if you have done your homework and have a method for success. Before even purchasing the land and building your Center, you must do some homework. There are important questions that have to be answered.

Questions and More Questions

  1. How many physicians are located near your center and how many diagnostics tests are they expected to need?
  2. What specialities do these physicians practice?
  3. Will these physicians order enough scans to support your business?
  4. Do these physicians have their own equipment in their offices?
  5. Why would physicians send to you instead of the hospital or an existing center?
  6. What is the mix of exams ordered?
  7. Is the service physicians and patients are currently receiving adequate for their needs?
  8. What would it take to convince physicians to send patients to your center?
  9. If you open an imaging center, who are the radiologists you will be using?
  10. What will be the costs of the radiologists?
  11. Are the radiologists considered to be good in their field by the referring offices?
  12. Have you included the cost of maintenance contracts in your budget?
  13. Have you taken into consideration the time your machines might be down for maintenance?
  14. Have you researched the possible billing alternatives?
  15. Is it cheaper for you to do the billing in your office or are you going to utilize a service?
  16. If you are going to do the billing yourself, can you collect more or less than a service?
  17. Do you have the physical resources to handle billing in your office?
  18. Is your estimated budget for your center realistic?
  19. Do you have a big enough bankroll to carry your center until it is cash flow positive?
  20. Have you researched the reimbursement for the scans you will be providing?
  21. Have you taken into account a decrease in the possible reimbursement?
  22. Have you considered and pursued hospital affiliations that may increase your reimbursement?
  23. Have you taken into account the possible overstatements by physicians offices?
  24. Have you researched the possibility of success against other centers being utilized by physicians offices?
  25. Have you started the paperwork to join different insurance plans?
  26. Do you have a plan to reach the financial goals necessary for the center to be viable?
  27. How long will it take to reach this goal?

research open an imaging center

Decisions

After researching these questions you need to be critical and decide if the answers warrant opening an imaging center. How much experience do you have, not only running a business but in the medical field in particular? There are always more problems on the horizon that you may have thought about. And it will be your job to solve them.

If you have made the jump to open a center, or perhaps you already have one, it is time to get serious about obtaining patients. You have to work on this every day. It is the backbone of your business. Anyone can open a business but not everyone has the ability to make it thrive.  

If you need professional help, get it. This includes all aspects of your business. Often it is cheaper to pay for someone’s expertise than to learn it the hard way. Time is indeed money. The bills do not take a vacation because you want to. You will have to come back to reality when your employees are to be paid. They are not concerned about your cash flow, only you are.

find patients to open an imaging centerTo open an imaging center, you must be innovative in finding ways to obtain more patients. Figure out what patients are looking for in an imaging center. It often relates to costs. In today’s market with deductibles so high, many patients of the past are going without the necessary tests.

Many businesses are attempting to cut costs and may be self-insured. Many victims of accidents want auto insurance to pay their bills but do not know how to make it happen. What can you do to help with their problem and solve yours at the same time?

The answers are out there. You only need to find them.

Gaining knowledge of your local market is the first step in creating an effective diagnostic marketing plan.

Click to learn how we can provide an in-depth analysis of your referring providers and local market!