Diagnostic Imaging Marketing Emails Can Be An Effective Method of Getting More Patients & Referrals

Should Email Be A Cornerstone Of Your Diagnostic Imaging Marketing Strategy?

Is your diagnostic imaging marketing plan not producing the results you want? We all get emails in our inbox, but sending emails out isn’t so easy, especially for an imaging center. There are plenty of resources out there that detail how to sell products through email, but not many that are specific to the medical field, much less email marketing for an imaging center.

But don’t be discouraged, email can certainly be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.

Remember, even though email can be an effective marketing option, it should be one of many tools in your marketing toolbox. Your diagnostic imaging center reputation should have a management plan to keep your audience, patients and physicians alike, interested in doing business with you.

Don’t Let Your Competition Win Over Your Patient Base!

Learn How You Can Improve Your Online Reputation and Patient Experience with MedRev, The Healthcare Reputation Management Systems Built for Healthcare Professionals, By Healthcare Professionals.

Email Marketing to Physicians for Referrals: Do it Right and You’ll Easily Get More Patients

chess with providersHealthcare providers are obviously people you want on your side. If you have a designated Physician Liaison they have likely delved into this to some degree. However, marketing to physicians for referrals is a tricky business. Monetarily, it seems providers offices wouldn’t have much to gain by sending patients to any particular imaging center since it doesn’t directly impact their bottom line. Upon closer inspection, however, it’s clear that when patients are happy with an imaging center, and their doctor, everyone benefits.

It’s up to you to show providers not only that you are interested in their referrals, but that you are taking stock in their practice and the well-being of their patients. Your center’s diagnostic marketing emails to physicians should reflect this.

Provide value in every email you send

analytics marketing imaging centerLike most of us, doctors don’t have time or patience for emails that are generic and salesy. People want to open emails that are chock full of useful information that is specific to the problems they are facing. This is important to keep in mind when incorporating emails into your diagnostic imaging marketing plan for gaining new referrals. Here are a few ways you can provide valuable information in your emails to referring providers.
Help them help their patients. Anything from scheduling advice to training tips on staff and patient interactions, to the delivery of test results can be good information. Do some research to find what your specific providers would find most valuable.
Help them help their practice. With healthcare, there are always new medications on the market and treatment options being developed. Help doctors stay up to date with recent research and popular topics related to their specialty.

Pro Tip 1: Don’t include a request in your emails. Instead, include key information about your imaging facility to help providers see the value and quality care your radiology center offers.

Pro Tip 2: Do your research. Take the time to learn as much as you can about each provider you’re reaching out to. It’s also important to research their specialty to better understand what value you can provide. For example, you might find articles that are of particular interest to Orthopedic Surgeons.

Pro Tip 3: Personalize and segment your emails. 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. And it makes perfect sense. Nothing throws a wrench in your diagnostic marketing efforts like a generic email, so make sure you tailor everything you send.

Get More Patients Through Radiology Email Marketing

Your diagnostic email marketing strategy is incomplete until you are sending effective emails to your existing patients. You may wonder how sending emails to current patients will help you get more patients coming in the door. The answer is community awareness.

Increase patient volumeWhen people read about something interesting, have a great experience, or save a ton of money, they tend to tell their friend, family, and coworkers about it. Here are a few ways to encourage your patients to spread the word.

Remind them how much money they saved. Find out how much the local hospital charges for the same exam and let patients know how much they would have spent elsewhere.
Send patients interesting and actionable health information. There are countless article topics that people may find interesting. Find some articles that really help people understand their health, risk factors, and symptoms.
Ask patients to like your imaging center on social media. If you’re confident that a patient was happy with their experience (you can find out with a satisfaction survey) there’s no harm in asking them to like or follow you. Just make sure you’re providing useful information on your social media sites to keep your followers engaged.

Pro Tip 1: Personalize and segment your patient emails. What is true for provider emails, is also true for patients. Generic emails are always a no-go in diagnostic imaging marketing.

Pro Tip 2: Track your results. The goal is to increase patient volume. If you don’t track your results, you will never know what emails are engaging and how many new patients are coming into your imaging center due to your efforts. Track your open and click rate for each email and be sure to ask new patients where they heard about your radiology center.

Pro Tip 3: Make sure you’re staying HIPPA compliant and that patients you email have agreed to be emailed. Of course in your email marketing for your imaging center, maintaining HIPPA compliance is a must. You may want to utilize an email opt-in selection on your patient registration forms so you know who to send emails to.

Email marketing to patients is an effective way to build a following and empower your patients to take an active role in their health care choices. Well informed and empowered patients also are more likely to schedule follow up exams when their doctor recommends them.

Build and Nurture Relationships With Emails

Get more patientsEmail is not only a great marketing tool, it can also help you nurture your existing relationships with physicians and patients. Maintaining and increasing patient retention should always be a top priority and paying attention to what your patient need and want is key.

Keep people in the know by using emails to send out:

  • Appointment reminders and follow up reminders
  • Updates about new additionals or processes at your imaging center
  • Invitations to any events your radiology group is sponsoring or hosting in the community such as free health screenings.

If you’re already sending out emails to patients and physicians, and you are not getting the response you expect, it could be that your emails are not being received due to spam filters. In other cases, it may be that your emails are not being opened because your subject lines need some work. If you’re seeing low open rates, especially with your email marketing to physicians for referrals, you should address the issue before implementing new strategies.

Admittedly, marketing to physicians for referrals isn’t easy, even if you are an experienced email marketer. But, the rewards are well worth spending the time to craft your messages carefully.
Always strive to give more than you ask in return and to respect the time and wishes of everyone you send to.

Analyzing your results regularly will help guide your future efforts. It’s crucial to know your open and click rate on each email so you can fine-tune your approach to marketing your imaging center. A/B or Split Testing is a great way to test out various content or subject lines to find what is most popular among your readers. Most email marketing services such as MailChimp offer an easy way to set up an A/B test.

Email is an effective approach to diagnostic imaging marketing if you do it right

man-with-frying-pan-cookingSending out emails without a clearly defined strategy is like cooking for dinner guests without a recipe. It might start out great, but once you get going you’re bound to run into some problems. And serving a burnt casserole at your party is not so impressive.

With some research, individual consideration, and careful planning, you will find that email is a very useful tool for gaining new business and nurturing existing relationships.

Taking a step back to assess what your patients and referring physicians really want and need from you will help you effectively incorporate email into your diagnostic imaging marketing plan with a solid path.

How would you like to market your center to referring physicians with Medical Practice Growth Tips and Doctor to Doctor articles?

Click to learn about our Radiant Email Growth System today!

Should Email Be A Cornerstone Of Your Diagnostic Imaging Marketing Strategy?

Is your diagnostic imaging marketing plan not producing the results you want? We all get emails in our inbox, but sending emails out isn’t so easy, especially for an imaging center. There are plenty of resources out there that detail how to sell products through email, but not many that are specific to the medical field, much less email marketing for an imaging center.

But don’t be discouraged, email can certainly be an effective marketing method for imaging centers. Whether you’re currently sending out emails, or not, this article will explain exactly what you should write about, who you should send to, and much more.

Remember, even though email can be an effective marketing option, it should be one of many tools in your marketing toolbox. Your diagnostic imaging center reputation should have a management plan to keep your audience, patients and physicians alike, interested in doing business with you.

Don’t Let Your Competition Win Over Your Patient Base!

Learn How You Can Improve Your Online Reputation and Patient Experience with MedRev, The Healthcare Reputation Management Systems Built for Healthcare Professionals, By Healthcare Professionals.

Email Marketing to Physicians for Referrals: Do it Right and You’ll Easily Get More Patients

chess with providersHealthcare providers are obviously people you want on your side. If you have a designated Physician Liaison they have likely delved into this to some degree. However, marketing to physicians for referrals is a tricky business. Monetarily, it seems providers offices wouldn’t have much to gain by sending patients to any particular imaging center since it doesn’t directly impact their bottom line. Upon closer inspection, however, it’s clear that when patients are happy with an imaging center, and their doctor, everyone benefits.

It’s up to you to show providers not only that you are interested in their referrals, but that you are taking stock in their practice and the well-being of their patients. Your center’s diagnostic marketing emails to physicians should reflect this.

Provide value in every email you send

analytics marketing imaging centerLike most of us, doctors don’t have time or patience for emails that are generic and salesy. People want to open emails that are chock full of useful information that is specific to the problems they are facing. This is important to keep in mind when incorporating emails into your diagnostic imaging marketing plan for gaining new referrals. Here are a few ways you can provide valuable information in your emails to referring providers.
Help them help their patients. Anything from scheduling advice to training tips on staff and patient interactions, to the delivery of test results can be good information. Do some research to find what your specific providers would find most valuable.
Help them help their practice. With healthcare, there are always new medications on the market and treatment options being developed. Help doctors stay up to date with recent research and popular topics related to their specialty.

Pro Tip 1: Don’t include a request in your emails. Instead, include key information about your imaging facility to help providers see the value and quality care your radiology center offers.

Pro Tip 2: Do your research. Take the time to learn as much as you can about each provider you’re reaching out to. It’s also important to research their specialty to better understand what value you can provide. For example, you might find articles that are of particular interest to Orthopedic Surgeons.

Pro Tip 3: Personalize and segment your emails. 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. And it makes perfect sense. Nothing throws a wrench in your diagnostic marketing efforts like a generic email, so make sure you tailor everything you send.

Get More Patients Through Radiology Email Marketing

Your diagnostic email marketing strategy is incomplete until you are sending effective emails to your existing patients. You may wonder how sending emails to current patients will help you get more patients coming in the door. The answer is community awareness.

Increase patient volumeWhen people read about something interesting, have a great experience, or save a ton of money, they tend to tell their friend, family, and coworkers about it. Here are a few ways to encourage your patients to spread the word.

Remind them how much money they saved. Find out how much the local hospital charges for the same exam and let patients know how much they would have spent elsewhere.
Send patients interesting and actionable health information. There are countless article topics that people may find interesting. Find some articles that really help people understand their health, risk factors, and symptoms.
Ask patients to like your imaging center on social media. If you’re confident that a patient was happy with their experience (you can find out with a satisfaction survey) there’s no harm in asking them to like or follow you. Just make sure you’re providing useful information on your social media sites to keep your followers engaged.

Pro Tip 1: Personalize and segment your patient emails. What is true for provider emails, is also true for patients. Generic emails are always a no-go in diagnostic imaging marketing.

Pro Tip 2: Track your results. The goal is to increase patient volume. If you don’t track your results, you will never know what emails are engaging and how many new patients are coming into your imaging center due to your efforts. Track your open and click rate for each email and be sure to ask new patients where they heard about your radiology center.

Pro Tip 3: Make sure you’re staying HIPPA compliant and that patients you email have agreed to be emailed. Of course in your email marketing for your imaging center, maintaining HIPPA compliance is a must. You may want to utilize an email opt-in selection on your patient registration forms so you know who to send emails to.

Email marketing to patients is an effective way to build a following and empower your patients to take an active role in their health care choices. Well informed and empowered patients also are more likely to schedule follow up exams when their doctor recommends them.

Build and Nurture Relationships With Emails

Get more patientsEmail is not only a great marketing tool, it can also help you nurture your existing relationships with physicians and patients. Maintaining and increasing patient retention should always be a top priority and paying attention to what your patient need and want is key.

Keep people in the know by using emails to send out:

  • Appointment reminders and follow up reminders
  • Updates about new additionals or processes at your imaging center
  • Invitations to any events your radiology group is sponsoring or hosting in the community such as free health screenings.

If you’re already sending out emails to patients and physicians, and you are not getting the response you expect, it could be that your emails are not being received due to spam filters. In other cases, it may be that your emails are not being opened because your subject lines need some work. If you’re seeing low open rates, especially with your email marketing to physicians for referrals, you should address the issue before implementing new strategies.

Admittedly, marketing to physicians for referrals isn’t easy, even if you are an experienced email marketer. But, the rewards are well worth spending the time to craft your messages carefully.
Always strive to give more than you ask in return and to respect the time and wishes of everyone you send to.

Analyzing your results regularly will help guide your future efforts. It’s crucial to know your open and click rate on each email so you can fine-tune your approach to marketing your imaging center. A/B or Split Testing is a great way to test out various content or subject lines to find what is most popular among your readers. Most email marketing services such as MailChimp offer an easy way to set up an A/B test.

Email is an effective approach to diagnostic imaging marketing if you do it right

man-with-frying-pan-cookingSending out emails without a clearly defined strategy is like cooking for dinner guests without a recipe. It might start out great, but once you get going you’re bound to run into some problems. And serving a burnt casserole at your party is not so impressive.

With some research, individual consideration, and careful planning, you will find that email is a very useful tool for gaining new business and nurturing existing relationships.

Taking a step back to assess what your patients and referring physicians really want and need from you will help you effectively incorporate email into your diagnostic imaging marketing plan with a solid path.

How would you like to market your center to referring physicians with Medical Practice Growth Tips and Doctor to Doctor articles?

Click to learn about our Radiant Email Growth System today!

Lawful Marketing of Your Radiology and Diagnostic Center

Radiology & Diagnostic Center Marketing

Understanding the law and what is allowed and Marketing your Diagnostic Center, you will attract new patients, grow your practice, and get the attention of referring physicians.  Lack of understanding, and you could face steep fines or possible jail time.

So, where’s the line and what can you do to grow your patient base?

Marketing is easy when your online reputation is top notch.

5-star reviews build trust with patients and referring providers. So long as your reviews are from real, unbiased patients, growing your online reviews is always a safe and effective marketing strategy.

Learn how MedRev generates great online reviews while collecting patient experience data automatically.

The Laws You Need to Consider When Marketing your Diagnostic Center:

When marketing your practice, there are multiple legal restrictions which dictate what is lawful and what is not.  There are two areas which are especially relevant.  

First, you will need to be aware of anti-kickback laws.  This is a federal law which prevents you from offering money or gifts to entice patients into your clinic. This is a felony.  If charged and convicted, you could go to jail.

Lawful Marketing your Diagnostic CenterSecond, you will need to be aware of the Stark law.  This law prevents you from offering incentives, money or gifts to providers in return for funneling patients to your center.  This is a civil code, thus, if convicted you will not face jail time.  You will, however, enjoy a substantial fine. An important fact to know and understand about this law, you do not need to show intent to be in violation. You can be in violation without knowing and still be ordered to pay a fine.

Read up on the 2017 non-monetary compensation limits in this article

Here are some instances which illustrate what you should and should not do to market your practice or clinic:

Situation #1: Playing the Social Media Tagging Game with your Radiology and Diagnostic Center

A radiology or diagnostic center partners with a local business to promote awareness for breast cancer screening. Marketing brochures are placed within the business instructing participants to post a selfie with the brochure and tag your practice for a chance to win a small prize.

Allowed?: Probably good to go.

This situation is about breast health awareness and not specifically bribing patients to come in to your clinic.

Situation #2: MRI Merch for your Radiology and Diagnostic Center

To promote a new MRI machine, a clinic offers branded marketing merchandise to the first 25 referring physicians for a certain period of time.

Allowed?: Nope.

Lawful Marketing of Your Radiology and Diagnostic CenterThis is a violation of the Stark law. You cannot offer an incentive to referring providers only.  You won’t face jail time, but you could face a large fine.

Situation #3: Lunch & Learn at your Radiology and Diagnostic Center

A center offers free lunch to local physicians while providing an educational seminar on new relevant technology.

Allowed?: Should Be Fine.

Education does not run against the Stark law, just make sure that education is, in fact, the focus. If you prefer to be extra cautious, keep an accurate accounting of the cost per guest attending the event to report on your non-monetary compensation spreadsheet.

Situation #4: The Holiday Gift Basket Bash for your Radiology and Diagnostic Center

Your office is one of many within a hospital marketing to referring physicians.  You want to send them a nice holiday fruit basket to make sure they remember you.

Allowed?: Hmm, You Better Watch Out

The amount of non-monetary gifts you can give to a provider is calculated by entity and not by department.  Thus, if radiologists, orthopedists, cardiologists, hospital administration, or any other department are also sending baskets, you could be in violation of the Stark law.  You should try to see who is giving what and an idea of cost.

Situation #5: Your Radiology and Diagnostic Center in Full Color

You just got a bunch of 5-star reviews and some extra budget for marketing, so you put out an ad proclaiming your practice as the best in the region.

Allowed?: Maybe Not – Be Careful.

fake news, Marketing your Diagnostic Center

Something to always keep in mind when advertising your radiology or diagnostic center is truth-in-advertising laws.  Are you really the best around?  Did you conduct a verifiable survey?  

If you cannot prove your claim, you could be in violation. You will also need to take into consideration the models in your advertisement.  If they are current or former patients you must have a signed release granting permission, otherwise, you could be faced with a HIPAA violation.

Situation #6: Fancy Dinner and 15 Min. Talk About Radiology & Diagnostics Centers

A center invites referring providers to an expensive dinner at an upscale restaurant. To check off the educational portion of the evening, a fifteen-minute lecture on the latest in the radiology and diagnostic field is discussed.  The rest of the evening is spent enjoying wine, spirits, and delicious gourmet cuisine.

Allowed?: It’s a no-no.

This is the reason the Stark law exists.  They are written to keep large, expensive gifts from being given to entice referring providers to send patients your way.  Fancy dinners with all the trimmings qualify as large gifts. This is also a situation where you may, in fact, have to attribute the entire cost of food to each guest rather than noting a per person amount.

Situation #7: Extra, Extra: Get Your CME Right Here … at this Radiology and Diagnostic Center

A radiology and diagnostic center would like to offer CME to area providers.

Allowed?: Maybe.

CME, Marketing your Diagnostic CenterIf the referring provider would normally be paying for this CME, you will need to charge a fee. If you decide against charging, the cost will need to be recorded on your non-monetary compensation spreadsheet.

Situation #8: Diagnostic & Radiology Center Mixer

A practice manager at the office of a provider requests that a diagnostic and radiology center bring in lunch for everyone to enjoy together.  This is also a great way to break the ice and network.

Allowed?: Don’t do it.

No individual at any referring physician office may request a gift of any kind, which includes food.

Situation #9: Diagnostics Coupons and Special Deals on Exams?

Can a radiology or diagnostic center offer a promotion through a coupon service such as Groupon?

Allowed?: Maybe, but be careful.

So long as the promotion excludes Medicare patients, you should be clear to proceed. If the discount includes Medicare patients and Medicare pays for the service provided, this is defined as a kickback.  Not to mention, Groupon received a cut, which is like a commission for sending patients. These are not allowed.

Situation #10: Let’s Party! With Your Favorite Providers

Can a radiology and diagnostic center throw an appreciation party for referring providers?

Allowed?: Record Keeping is the Name of the Game

The Stark law provides a predetermined amount that may be spent each year on non-monetary compensation. This can be food, pens, stress balls, etc.  Use a spreadsheet to keep a record of how much is spent per year per physician.

Marketing your Diagnostic CenterThese situations are just a sampling of scenarios which radiology and diagnostics centers can face at any time. Knowledge and understanding of current laws and norms are of the highest importance when operating a successful practice.  Whether you are in the radiology and diagnostic industry or another field, be sure to realize and put into practice all guidelines and laws governing your practice today.

Looking for a little help growing your diagnostic center?

Click to learn about our systems to kick your diagnostic marketing into high gear!

Radiology & Diagnostic Center Marketing

Understanding the law and what is allowed and Marketing your Diagnostic Center, you will attract new patients, grow your practice, and get the attention of referring physicians.  Lack of understanding, and you could face steep fines or possible jail time.

So, where’s the line and what can you do to grow your patient base?

Marketing is easy when your online reputation is top notch.

5-star reviews build trust with patients and referring providers. So long as your reviews are from real, unbiased patients, growing your online reviews is always a safe and effective marketing strategy.

Learn how MedRev generates great online reviews while collecting patient experience data automatically.

The Laws You Need to Consider When Marketing your Diagnostic Center:

When marketing your practice, there are multiple legal restrictions which dictate what is lawful and what is not.  There are two areas which are especially relevant.  

First, you will need to be aware of anti-kickback laws.  This is a federal law which prevents you from offering money or gifts to entice patients into your clinic. This is a felony.  If charged and convicted, you could go to jail.

Lawful Marketing your Diagnostic CenterSecond, you will need to be aware of the Stark law.  This law prevents you from offering incentives, money or gifts to providers in return for funneling patients to your center.  This is a civil code, thus, if convicted you will not face jail time.  You will, however, enjoy a substantial fine. An important fact to know and understand about this law, you do not need to show intent to be in violation. You can be in violation without knowing and still be ordered to pay a fine.

Read up on the 2017 non-monetary compensation limits in this article

Here are some instances which illustrate what you should and should not do to market your practice or clinic:

Situation #1: Playing the Social Media Tagging Game with your Radiology and Diagnostic Center

A radiology or diagnostic center partners with a local business to promote awareness for breast cancer screening. Marketing brochures are placed within the business instructing participants to post a selfie with the brochure and tag your practice for a chance to win a small prize.

Allowed?: Probably good to go.

This situation is about breast health awareness and not specifically bribing patients to come in to your clinic.

Situation #2: MRI Merch for your Radiology and Diagnostic Center

To promote a new MRI machine, a clinic offers branded marketing merchandise to the first 25 referring physicians for a certain period of time.

Allowed?: Nope.

Lawful Marketing of Your Radiology and Diagnostic CenterThis is a violation of the Stark law. You cannot offer an incentive to referring providers only.  You won’t face jail time, but you could face a large fine.

Situation #3: Lunch & Learn at your Radiology and Diagnostic Center

A center offers free lunch to local physicians while providing an educational seminar on new relevant technology.

Allowed?: Should Be Fine.

Education does not run against the Stark law, just make sure that education is, in fact, the focus. If you prefer to be extra cautious, keep an accurate accounting of the cost per guest attending the event to report on your non-monetary compensation spreadsheet.

Situation #4: The Holiday Gift Basket Bash for your Radiology and Diagnostic Center

Your office is one of many within a hospital marketing to referring physicians.  You want to send them a nice holiday fruit basket to make sure they remember you.

Allowed?: Hmm, You Better Watch Out

The amount of non-monetary gifts you can give to a provider is calculated by entity and not by department.  Thus, if radiologists, orthopedists, cardiologists, hospital administration, or any other department are also sending baskets, you could be in violation of the Stark law.  You should try to see who is giving what and an idea of cost.

Situation #5: Your Radiology and Diagnostic Center in Full Color

You just got a bunch of 5-star reviews and some extra budget for marketing, so you put out an ad proclaiming your practice as the best in the region.

Allowed?: Maybe Not – Be Careful.

fake news, Marketing your Diagnostic Center

Something to always keep in mind when advertising your radiology or diagnostic center is truth-in-advertising laws.  Are you really the best around?  Did you conduct a verifiable survey?  

If you cannot prove your claim, you could be in violation. You will also need to take into consideration the models in your advertisement.  If they are current or former patients you must have a signed release granting permission, otherwise, you could be faced with a HIPAA violation.

Situation #6: Fancy Dinner and 15 Min. Talk About Radiology & Diagnostics Centers

A center invites referring providers to an expensive dinner at an upscale restaurant. To check off the educational portion of the evening, a fifteen-minute lecture on the latest in the radiology and diagnostic field is discussed.  The rest of the evening is spent enjoying wine, spirits, and delicious gourmet cuisine.

Allowed?: It’s a no-no.

This is the reason the Stark law exists.  They are written to keep large, expensive gifts from being given to entice referring providers to send patients your way.  Fancy dinners with all the trimmings qualify as large gifts. This is also a situation where you may, in fact, have to attribute the entire cost of food to each guest rather than noting a per person amount.

Situation #7: Extra, Extra: Get Your CME Right Here … at this Radiology and Diagnostic Center

A radiology and diagnostic center would like to offer CME to area providers.

Allowed?: Maybe.

CME, Marketing your Diagnostic CenterIf the referring provider would normally be paying for this CME, you will need to charge a fee. If you decide against charging, the cost will need to be recorded on your non-monetary compensation spreadsheet.

Situation #8: Diagnostic & Radiology Center Mixer

A practice manager at the office of a provider requests that a diagnostic and radiology center bring in lunch for everyone to enjoy together.  This is also a great way to break the ice and network.

Allowed?: Don’t do it.

No individual at any referring physician office may request a gift of any kind, which includes food.

Situation #9: Diagnostics Coupons and Special Deals on Exams?

Can a radiology or diagnostic center offer a promotion through a coupon service such as Groupon?

Allowed?: Maybe, but be careful.

So long as the promotion excludes Medicare patients, you should be clear to proceed. If the discount includes Medicare patients and Medicare pays for the service provided, this is defined as a kickback.  Not to mention, Groupon received a cut, which is like a commission for sending patients. These are not allowed.

Situation #10: Let’s Party! With Your Favorite Providers

Can a radiology and diagnostic center throw an appreciation party for referring providers?

Allowed?: Record Keeping is the Name of the Game

The Stark law provides a predetermined amount that may be spent each year on non-monetary compensation. This can be food, pens, stress balls, etc.  Use a spreadsheet to keep a record of how much is spent per year per physician.

Marketing your Diagnostic CenterThese situations are just a sampling of scenarios which radiology and diagnostics centers can face at any time. Knowledge and understanding of current laws and norms are of the highest importance when operating a successful practice.  Whether you are in the radiology and diagnostic industry or another field, be sure to realize and put into practice all guidelines and laws governing your practice today.

Looking for a little help growing your diagnostic center?

Click to learn about our systems to kick your diagnostic marketing into high gear!